How to leverage social media throughout your event life cycle

50 %
50 %
Information about How to leverage social media throughout your event life cycle
Business

Published on September 30, 2014

Author: PacerConsulting

Source: slideshare.net

Description

Learn the value of using social media during all of the phases of your event. Take away specific how-to’s that will include social media strategies and tools. Understand the resources you will need and how to add value to your event community.

How to Leverage Social Media Throughout Your Event Life Cycle Hosted by EventRebels Anne Sigman, Pacer Consulting

What Social Media Can Do • Promote your event to a wider audience • Increase event sponsorship • Discover member preferences • Create excitement and broaden participation • Add authenticity via “real” interaction • Establish your authority in your field • Extend the value of your event before and after

Website Centralizes Content: Blogs, Newsletters, Events, Campaigns, Articles, etc. Organization: Facebook Page, LinkedIn Group, Twitter People: Facebook, LinkedIn, Twitter, Email View slide

Social Media Basics Organization FB Page Organization Twitter Page Organization LinkedIn Page Management Tool TIME! View slide

Questions to Ask • What do you want to achieve? • What are you going to say? • Who is going to own social media activity? • How are you going to handle criticism? • Are you prepared to invest the time? • How are you going to manage it? • How are you going to define success?

Social Media Planning • Audience • Social Networks • Content • Sharing • Engagement • Management • Measurement

Social Media Planning • Hashtags – Simple, short, memorable – most obvious is best – Use on all event materials • Web pages • Social pages • Event materials: badges, slides, posters, brochures – Choose a few other related hashtags to use • Tools – Content, monitoring, engagement, measurement • Mobile App? • Paid Promotions?

Social Media Tools Awareness • Radian 6 • SproutSocial • Crimson Hexagon Social Channel Management (Passive) • Hootsuite • Sendible • SproutSocial • Sprinklr • Shoutlet • Spredfast Active Engagement • Buddy Media • CrowdTwist • Influitive • Zuberance • SocialToaster Locations • Foursquare / Swarm • Facebook Places • Instagram

Lifecycle Planning Promotion Execution Follow Up

Planning “I use social media as an idea generator, trend mapper and strategic compass ...” - Paul Barron, CEO Foodable

Planning • Use social media to: – Investigate audience preferences • Choose hashtags for topics of interest • Post to social channels and ask questions • Follow and measure conversations around these topics – Determine sponsor preferences • Follow potential sponsors on social networks • Engage in conversations with sponsors to grow visibility – Announce news and updates to create awareness

Promotion If you do what you’ve always done, you’ll get what you’ve always gotten. - Tony Robbins, Author, “Re-awaken the Giant Within”

• Inspire Promotion – WOM marketing – Use highlights on social from past events: videos, photos • Announce – Hashtags, use links to events • Community – Facebook Event, LinkedIn Event, Google+ Event Page • Paid Promotions – New Facebook paradigm, targeted demographics • Social Media Contests – Shortstack, Woobox, Offerpop

Promotion

Execution “Engage, Enlighten, Encourage and especially…just be yourself! Social media is a community effort, everyone is an asset.” - Susan Cooper, Buzzedition

Execution: Live Social Sharing • Promote event hashtags EVERYWHERE • Slideshare, Slidedog – Everyone is on their tablet or smartphone • Tagboard, Zoomph, Tint, Eventstagr.am – Live social media feeds • Monitor and manage the social channels – Seed social conversations and answer questions • Encourage sharing on multiple networks – Twitter: Tips and Take-aways – Instagram: Photo challenges – Foursquare: Check-in locations

Execution: Live Social Sharing • Promote event hashtags EVERYWHERE • Slideshare, Slidedog – Everyone is on their tablet or smartphone • Tagboard, Zoomph, Tint, Eventstagr.am – Live social media feeds • Monitor and manage the social channels – Seed social conversations and answer questions • Encourage sharing on multiple networks – Twitter: Tips and Take-aways – Instagram: Photo challenges – Foursquare: Check-in locations

Execution: Where and How • Social Channels – Twitter & Facebook: Encourage photo uploads – Twitter: Encourage attendees to tweet in their questions – Instagram, Flikr • Incentivize – best event photo contest – Youtube • Create videos for post-event engagement

Execution: Where and How

Follow-Up “Engaging with your fans and building a community are not the same thing” - Mitch Joel, Journalist, Publicist, President of Twist Image

Follow-Up • Be Thankful • Get Feedback • Share Insights – Create an online newspaper: paper.li • Continue Conversations – Storify: create a story about the event from user generated content • Grow Community

Follow-Up

Conclusion • Start Small (Not Big) Do a few things well (not a lot of things poorly) • Make it easy for attendees to use social media • Engage in two-way conversation • Welcome honest feedback • Use a review process to debrief and improve

Anne Sigman Pacer Consulting www.pacerconsulting.com asigman@pacerconsulting.com @annesig Linkedin.com/in/annesigman

Add a comment

Related presentations

Boat chandlery

Boat chandlery

October 26, 2014

http://ecommerce-for-business.com/shackles-boats-theboatonlinestore/ We offer a ...

http://vendere-su-internet.com/shackles-for-boats-from-theboatonlinestore/ Moori...

Silver bar!

Silver bar!

October 21, 2014

Pretty similar to gold bars are these silver slabs. Silver is considered as the mo...

Gold coin prices!

Gold coin prices!

October 21, 2014

If you are an investor of gold bars and coins, one of the major things that you ou...

CyberSecurity's social media stats for one week as of Oct 21st 2014

CyberSecurity's social media stats for one week as of Oct 28th 2014

Related pages

How to Leverage Social Media Throughout Your Event Life Cycle

What's New. Looking for a good destination for your meeting but need some basic facts like convention center capacity, nearby hotels and airport, and so ...
Read more

Webinar: How to Leverage Social Media Throughout Your ...

... of your event. Take away specific social media ... Social Media Throughout Your Event Life Cycle ... Social Media | How to leverage ...
Read more

WEBINAR: How to Leverage Social Media Throughout Your ...

WEBINAR: How to Leverage Social Media Throughout Your Event Life Cycle. Posted September 9, 2014 by K.C. Hopson & filed under Event Rebels Blog, Social Media
Read more

WEBINAR: How to Leverage Social Media Throughout Your ...

WEBINAR: How to Leverage Social Media Throughout Your Event Life Cycle K.C. Hopson
Read more

How to Effectively & Efficiently Leverage Social Media for ...

... social media can be a powerful tool throughout the online event life cycle, ... Effectively & Efficiently Leverage Social ... social media into your ...
Read more

Using Leverage On Social Media - YouTube

Using Leverage On Social Media ... Life In Student Ministry 1,220 views. ... How to Leverage Social Media Throughout Your Event Life Cycle ...
Read more

How to Leverage your Business using Social Media - Technology

Emerging Social Media: How to Leverage your Social Campaign using Storify, Quora and Yammer. ... How to leverage social media throughout your event life cycle.
Read more

Contact Us - EventRebels

... CONTACT US TODAY! Live Twitter ... considering everything that can make your show as awesome ... How to Leverage Social Media Throughout Your Event ...
Read more