Published on March 3, 2014
HOW TO CREATE AN AWESOME USER GROUP Title Page – Josh is designing this
Featured Speakers Joshua Paul Socious, Director of Strategy @SociousSoftware Kathleen McCasland YCC, Founder and CEO
Housekeeping Tech Check Ask Questions in the Q&A Panel We ARE Recording! Twitter Hashtag: @SociousSoftware
Today’s Discussion • Why are user groups important? • Key roles and processes • How to create a thriving user group
Why Active User Groups are Important @SociousSoftware
Members • Sense of community • Source for industry/professional news • Source to ask questions and get them answered • Source for continuing education • Assists in professional advancement @SociousSoftware
Companies • Great marketing channel • Great way to learn what is important to their customers • Great way to identify the leaders in the community • Great way to instill product loyalty @SociousSoftware
User Group Roles, Tools, and Processes @SociousSoftware
User Group Management Models • • • • Total volunteer management Company initiated, funded, and managed Association management company Executive Director hired by board and responsible for staff, equipment, office, etc. @SociousSoftware
Annual Review • • • • • • • Mission statement Vision statement Bylaws Strategic goals Budget/finances Website Future conference locations @SociousSoftware
Tools • • • • • • • • Association Management System Event Management System Robust website Webinar platform Survey and polling Accounting/finance tool Document sharing Mobile App @SociousSoftware
Reliable Sources of Information • American Society of Association Executives (ASAE) • Association Management Companies Institute (AMCI) • Meeting Professionals Institute (MPI) • Professional Convention Management Association (PCMA) • LinkedIn Groups • IMEX @SociousSoftware
Processes • • • • • • • • • Board management, policies, elections Technology New member onboarding Website community management Continuing education Conference planning SIG/Committee charters Finance Sponsors, partners, and exhibitors @SociousSoftware
Components of a Thriving User Community @SociousSoftware
Components of a Thriving User Community LEADERSHIP A leader is best when people barely know he exists, when his work is done, his aim fulfilled, they will say: we did it ourselves.- Lao Tzu • Staff • Board • Volunteers @SociousSoftware
Components of a Thriving User Community • • • • VOLUNTEERISM Identify a volunteer leader Listen to your volunteers Don’t do everything in the office just because it is easier Develop a leadership program @SociousSoftware
Components of a Thriving User Community • • • • • • • • ROBUST WEBSITE Active forums or discussion groups Easy navigation Updating news on front page Member profiles Members only section/pages Twitter feed Blog Aggregator Members in the news @SociousSoftware
Components of a Thriving User Community SOCIAL MEDIA • • • • • • Twitter Blogs Facebook LinkedIn YouTube Pinterest @SociousSoftware
Components of a Thriving User Community Listen @SociousSoftware
Components of a Thriving User Community RISK TAKING • Responsibility to members • Responsibility includes suggesting new ideas • Be ready for some failures and accept them @SociousSoftware
Components of a Thriving User Community • • • • FUN FACTOR Start with the Board Insert fun in email blasts Make an effort to include fun at your events Remember, the fun can begin with you @SociousSoftware
Components of a Thriving User Community • • • • GIVING BACK Don’t get too caught up in banking the money Help members in need Community service Encourage members to share professional knowledge @SociousSoftware
Questions Kathleen McCasland www.teamycc.com KCM@TeamYcc.com Joshua Paul www.socious.com firstname.lastname@example.org @Joshua_D_Paul @SociousSoftware
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