How to Kickstart Your DMO Blog

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Information about How to Kickstart Your DMO Blog

Published on June 14, 2019

Author: brittyellow


1. Kick-Start Your DMO Blog Sheila Scarborough Tourism Currents

2. Blogging is more than writing

3. A writer writes. A blogger writes, shoots photos, shoots video, operates publishing software, & also knows how to distribute his/her work via email, social media, & savvy SEO. @TourismCurrents #TourismAcademy19

4. What We'll Talk About  Start with a structure & plan  Build a better blog post  Wait, there's MORE work?!  Your gold mine – archives @TourismCurrents #TourismAcademy19

5. Structure & Plan @TourismCurrents #TourismAcademy19

6. Blog structure: your goals determine your "buckets" (topics)

7. (Visit Philadelphia's Uwishunu blog)

8. You Need a Plan @TourismCurrents #TourismAcademy19

9. Basic Editorial Calendar  Topic category  Title  Details (including graphics)  Keywords  Who is this for? (visitor persona)  What is the point? (CTA) @TourismCurrents #TourismAcademy19

10. Via @EmilyForsha with Travel Oregon

11. Build a better blog post @TourismCurrents #TourismAcademy19

12. Blog Post Title/Headline @TourismCurrents #TourismAcademy19

13. Blog Post Content @TourismCurrents #TourismAcademy19

14. Power of niche topics and long-tail search @TourismCurrents #TourismAcademy19

15. Visuals Matter!

16. Free/Inexpensive Photo Resources Unsplash Pixabay Canva @TourismCurrents #TourismAcademy19

17. Note for posts with video: also include a photo @TourismCurrents #TourismAcademy19

18. Got audio? Use SoundCloud, Anchor, or Podbean embeddable play boxes for your posts @TourismCurrents #TourismAcademy19

19. Writing for the web.... it's not only WHAT you present but HOW you present it @TourismCurrents #TourismAcademy19

20. Bolding, visuals, white space!

21. Give them what they're Googling for, in the words they are using to search for it @TourismCurrents #TourismAcademy19

22. Two key pieces of data from your Google Analytics & Search Console: • Most popular posts/Pages • Most-used search queries @TourismCurrents #TourismAcademy19

23. You have the power of the link. Use it! @TourismCurrents #TourismAcademy19

24. A Possible Post Format  "Great Local Breakfast Places in XYZ"  Strong opener, often a quote  The List (using bullets, headers, etc.)  Mom's Cafe (farm-to-fork)  Selena's Taqueria (breakfast tacos)  Fred's Downtown Diner (Old School)  Closing words, call to action @TourismCurrents #TourismAcademy19

25. Wait, there's MORE work? @TourismCurrents #TourismAcademy19

26. You are the publisher AND the distributor

27. Share blog posts with your email newsletter list @TourismCurrents #TourismAcademy19

28. Don't Forget LinkedIn for B2B Posts

29. Your gold mine: archives @TourismCurrents #TourismAcademy19

30. Get More From Your Archives  Use for internal links  Re-share periodically on social....”ICYMI”  Re-share in emails/newsletters  Answer visitor questions on social  Use for news-jacking @TourismCurrents #TourismAcademy19

31. Photo Credits All photos mine except....  You need a map by Stephan van Es on Flickr CC  Roget's Thesaurus by Professor Cooper on Flickr CC  Newsboys via the U.S. National Archives on Flickr Commons, circa 1909 @TourismCurrents #TourismAcademy19

32. Sheila Scarborough Tourism Currents @TourismCurrents Thanks very much!!

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