How to Increase Your Chance of Success When Launching a New Product?

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Information about How to Increase Your Chance of Success When Launching a New Product?
Business & Mgmt

Published on March 13, 2014

Author: SpecialChem_Commercial_Acceleration

Source: slideshare.net

Description

Learn how to measure and minimize the uncertainty of the Attractiveness of your Offer.
To optimize your business development strategy, the most important criteria is not to understand the benefits of your product / offer / solution, but the "true value" of it for the audience(s) you target: you must evaluate the certainty of the attractiveness of your product for each of the market segment(s) you target. This is all what this presentation is about!

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