Published on February 26, 2014
How to increase brand loyalty - The ultimate guide to Karol Pokojowczyk from Colibri.io
Brand loyalty is when a person buys products from the same manufacturer over and over again.
However, brand loyalty is more than just simple repurchasing.
Customers may buy a brand due to situational constraints or out of convenience.
So how to increase brand loyality and make sure that your customer will return?
Know your customers
You can’t know what customer’s need if you don’t know who they are.
Knowing what your audience needs will help to streamline your writing and keep it relevant.
Next time you reach out to the customer, ask yourself this: What’s them? in it for
Use what you know about your customers
The features of your product or service must tell them exactly what you are going to do to help to achieve their goals.
Some might present the argument that the astute consumer can often surmise
how helpful the product will be for them simply by reading the website.
Choose the right language
Don’t say “We specialize in providing A, B, and C, and these are the awards we have won for what we do in the last year”,
try “We can help you with your problem because we specialize in A, B, and C.
We can show you our awards which prove that we have the resolution for your problem”
Be the only brand that can solve their problem
…or at least let them think that you are the only brand that can help them.
This adds an extra layer of depth to the services you offer, and makes you stand out in a field of competitors.
Listen to your customers
It is really important to truly understand what’s driving your customers’ actions.
For example, what is the real reason they are contacting you with queries? Why did they choose your product?
Understanding the customer’s emotional status and understanding how you can provide a good service
that creates an emotional connection with their personal circumstances is critical.
Keep your customers informed
It’s important that online information should be updated frequently to meet customer expectations.
You can write your customers also an emailbut not only your weekly newsletter, but a real, personalized email.
Colibri is a tool to measure the effectiveness of your SEO and online marketing efforts to get insights and improve your goal conversions.
This article was originally published on GrowthHacker.am. Find out more: How to increase brand loyalty The ultimate guide to
Author: Karol Pokojowczyk CEO Colibri IO @KarolPokojowczy @Colibri IO
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