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How to improve domain authority

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Information about How to improve domain authority
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Published on March 9, 2014

Author: jenyrose1

Source: slideshare.net

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Whenever you dabble in SEO you will find the mention of “links”. Indeed the internet will cease working if the links were taken out altogether. This is why top search engines still consider quality links highly important when it comes to judging the credibility of a website. Building links is a challenge but it can be done. One can buy backlinks if they want to. But there are many other different ways that indicate you how to improve domain authority of a website.
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How to improve domain authority? Whenever you dabble in SEO you will find the mention of “links”. Indeed the internet will cease working if the links were taken out altogether. This is why top search engines still consider quality links highly important when it comes to judging the credibility of a website. Building links is a challenge but it can be done. One can buy backlinks if they want to. But there are many other different ways that indicate you how to improve domain authority of a website. For any website its placement in Google SERPs boils down to two facts – 1. How good the top search engines think the content of the site is and 2. How good the site is compared to its competitor sites. This requires measurement of the current page rank of the website and putting in place strategic executions to ensure that the current rank is improved. SEO is the obvious answer to get this done. The top SEO companies, while they focus on the keywords and the content, ensure that there is enough networking done for the website. This, in turn, ensures that other websites link to their client websites. But is it necessary to buy backlinks for this purpose? Some may think yes but Google certainly doesn’t a website should buy backlinks. The Google Panda update ensures that buying of selling of backlinks is discouraged. People have seen their site page rank scores plummet to “0” and their site traffic plummet by as much as 80% or more when they bought and sold backlinks. Can someone do anything about this restriction? Honestly no because Google rules here. But then how to improve domain authority for a new website? The concept of domain authority is in its name – it is an estimation of the performance of a website in SERPs. It is largely based on the number of incoming links to a website. But wait… this is not all. When Google determines the domain authority of a website it considers some other aspects too. When someone reads about how to improve domain authority they will find out that the age of a domain is very highly considered by Google in terms of trust and credibility. The newer websites don’t even feature on Google SERPs for a few months. As per Google more indexed pages on a website means more content and Google just loves quality content. When a website has external links pointing to its homepage and the other indexed pages it naturally becomes more popular with Google and gets that cherished position at the top. Read about how to improve domain authority and you will find many ways possible – site structuring and optimization, publishing high quality and relevant content, using social media for site and content promotion, building relationships with other affluent websites and very importantly, branding the website through multiple channels. The solution for how to improve domain authority is not to buy backlinks. It is best to chart the more difficult path. This is what the top search engines prefer. If you want to rank super-high in Google's organic search results, you need buy backlinks and highly advanced backlinking tactics that deliver proven, consistent Page #1 results.

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