Published on February 27, 2014
How to implement thought leadership in organisations Rotterdam 26 February 2014
IN THE ROOM AND IN THE BACKGROUND Annick Boyen CEO Weber Shandwick Benelux ©WEBER SHANDWICK 2012 All rights reserved Leslie Gaines-Ross Chief Reputation Strategist Weber Shandwick http://reputationxchange.com
WEBER SHANDWICK FAST FACTS EMEA Agency of the year Thought leaders across the globe ©WEBER SHANDWICK 2012 All rights reserved 129 offices in 81 markets 2500 people 500+ awards in 7 years 1 endorsement of our global account management approach Over 30% of our work is international Average client relationship 7 years
How we help clients to implement thought leadership
For today’s focus ©WEBER SHANDWICK 2012 All rights reserved
Challenges in pushing thought leadership on the board’s agenda
When implemented, the thought leadership platform will: V• V• V• V• V• V• Fit leadership priorities and beliefs Fit/extend the company’s strategy online and offline Be multifaceted, extendable Be truly differentiated Resonate with: customers, employees, stakeholders Reinforce brand personality ©WEBER SHANDWICK 2012 All rights reserved
Concerns to overcome • Who ‘owns’ the programme (coms, marketing, digital, IR, legal, HR) • Capacity issues : I have a day job / billable target • Career enhancer or career stopper? • The proof of the pudding is in the eating ©WEBER SHANDWICK 2012 All rights reserved
Elements of successful thought leadership programmes • Simple enough to travel fast • Repeated often enough to sustain attention • Specific enough to guide action • Credible, believable, grounded in reality • Inspires passion ©WEBER SHANDWICK 2012 All rights reserved
Is thought leadership morphing into content marketing? 11
HOW TO IMPLEMENT AN EFFECTIVE COACHING STRATEGY. ... initiatives that are not well thought ... how organizations can instead implement a ...
Partners and Organizations; Mission; Our Process; Work With Us; Site Map; Services. ... What is the Best Way to Implement Thought Leadership in Your ...
Using Leadership to. Implement Leadership ... reiterate the goals of the organization introduce alternatives to the wrong work
give thought to the leadership that will be ... states of leadership in the organization, ... Getting the right leadership to implement business
What is a Thought Leader? FAQ. When I ... leader to thought leader and/or creating a thought leadership culture. What is a Thought ... your organization or ...
We enable corporations to develop their leadership identity to further define and implement ... to Successful Thought Leadership ...
Thought Leadership in ERM | Developing Key Risk Indicators to Strengthen Enterprise Risk Management ... management in a better position to implement potential
Thought leadership is clearly ... Thought Leadership Is The New Strategy For Corporate Growth. ... It requires an organization to share what ...
... but it has the potential to empower your workforce to do more than you thought ... Transformational Leadership at ... a company or organization ...