How to Implement Optimizely's Testing Toolkit Webinar

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Information about How to Implement Optimizely's Testing Toolkit Webinar

Published on March 4, 2016

Author: optimizely

Source: slideshare.net

1. Webinar: How to Implement the Testing Toolkit THURSDAY, MARCH 3, 2016

2. Agenda Where to Start? Four Steps to Success Q&A

3. A/B and multivariate testing can unlock conversion wins hidden in your digital experiences.

4. Wins that can encourage desired user behavior, while generating data to help you make business decisions.

5. 1. Start 2. Evolve 3. Process 4. Team Four Fearless Categories

6. 1. Start 2. Evolve 3. Process 4. Team Discover what’s important to your business and your customers. Four Fearless Categories

7. Optiverse Testing Toolkit Resources for Your Success

8. E-Commerce B2B (Lead Gen) Media Travel Fearless Category: 1. Testing Ideas by Vertical

9. Fearless Categories: 2. Experiment Hypothesis Worksheet

10. Fearless Categories: 3. Idea Framework Template

11. Fearless Categories: 4. Internal “What is A/B Testing?” Presentation

12. Fearless Categories: 5. Test Plan and Test Results Templates

13. Fearless Category: 6. Prioritization Framework Tools

14. Fearless Categories: 7. Testing Charter Template

15. Fearless Category: 8. Team Resources Article Potential Roles on your Team

16. Fearless Categories: Link to Recording 9. Summer School Analytics Presentation

17. 9 Great Resources to Unlock Your Testing Potential

18. Download the Complete Toolkit

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