Published on February 18, 2014
Getting value out of your blog `
Challenge: Creating content that drives traffic
Solution: Answer questions and provide value
What is the #1 question you face on a daily basis?
How much does home care cost?
Results: How much does home care cost vs all other posts Organic Entrances: 1564 vs 1305 Average time on page: 3:15 vs 1:18 Unique pageviews: 2940 vs 7,575
Results: What is the value of a good post? • Found 1564 times from organic searches • Quality leads that are reading the post • Estimated $300-‐500k in sales !
Results: More Value… ! Additional Benefits: • Become a trusted resource in your space • Establish a relationship with potential customers • You get to own the conversation
What questions should I answer? Needs Ideas? ! • Analytics non-‐branded entrances • Adwords search term report • Ask your staff/coworkers
Do your research Before you commit to a post, do your research. ! • Test the question you’re looking to answer on Google. How competitive are the results? • Get onto to Google’s keyword planner tool. How many people are actually searching for this term?
Filters while writing your content • Am I providing value to the reader? • Am I actually answering their question?
Summary • Find out what questions your potential clients are asking. • Do your research. • Start writing good quality content that people will get value out of.
Links ! New York Times Article -‐ http://nyti.ms/LKbNje Moz Webinar -‐ http://bit.ly/1ioqXpI ! ! Contact : firstname.lastname@example.org
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