Published on February 26, 2014
How to get the right marketing list for your practice? © CureMD Healthcare
Office based practices • Almost all office-based practices are dependent on the revenue generated by patient visits • The revenue that is generated from this primary source is used to fuel other operational areas of a practice • Modern day practices are doing all they can to improve their patient influx • They are actively engaging with their patients through online social mediums and are using direct mail campaigns as well
Right mailing list • Decide how to get the list – Broadly speaking, there are only two options when it comes to getting a mailing list. 1) Making your own list comprising of current and prospective clients and 2) Buying a mailing list from a marketing firm • Target the right prospective patients – A good marketing campaign finds people who are in need of your services and presents them with a good option to make a decision. To think of marketing as just “convincing” will not help. It is more of a case of “finding” the people who are in need of your services at the right time
Choosing correct list • The house list – It is the list made up of current, past and prospective patients that you prepare in-house. This contains high quality leads as people in it have already shown interest in your product • The response list – You get these lists from third party marketing companies which contain people who have expressed interest in similar practices as yours. These also contain high quality leads and can serve your purpose
Choosing correct list • The targeted demographic list – These are the kind of lists in which prospects are targeted based on their demographics such as age, gender, geographic location, etc • The segmented list – This kind of list is more like a demographic list, except for the fact that prospects on these lists are further segmented by other characteristics such as reading and spending habits, reading preferences, travel patterns and the like
Read more on blog.curemd.com • To read more on this topic, visit: • http://blog.curemd.com/how-to-get-the-rightmarketing-list-for-your-practice/
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