How to get the best web leads for your business

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Information about How to get the best web leads for your business
Marketing

Published on March 14, 2014

Author: LlewJury

Source: slideshare.net

Description

Tips and information on how to approach digital marketing in your business. From the #ClickDigitalExpo presentation by Llew Jury, Managing Director of Reload Media on 13 March 2014, Brisbane Australia.

How to get the best web leads for your business Llew Jury Managing Director Reload Media @reloada

It takes multiple channels

SEO vs PPC

SEO is… Competition

Technical Approx. 200+ Ranking Factors Algorithm changes over 500 times a year - that’s 1.4 times a day! Get your website professionally built – you don’t have to spend huge $ these days. Ensure all the basic technical SEO areas are completed by your web designer.

Content is king

Content is king

Selfies are content

PPC & Google AdWords

Benefits of AdWords First page instantly. Allows us to identify the keywords that work best. Can be “turned up” and “turned down” when required. Geo-targeting; target specific metro/regional areas.

AdWords Opportunities

Ad Extensions

Display Ads

Landing page Phone number tracking Simple contact/lead form Call to action “get in touch” 1.19 minute explanation video

Landing page Clear lead form Free DVD offer Calculator Quality blog content

Conversion Rate Optimisation Why is it important? Before CRO After CRO Advertising Spend $1000 $1000 Visitors 2000 2000 Conversion Rate 2% 3% Leads* 40 60 Revenue $4000 $6000 ROI $4.00 $6.00 *Lead Value = $100

Conversion Rate Optimisation

Conversion Rate Optimisation 15 day A/B split test 14 bookings (new form) VS 3 bookings (old form) Increased conversion rate by ↑385% with 99.8% statistical confidence.

Social Media - Trends

The most important SM sites…

The most important SM sites…

The most important SM sites…

The most important SM sites…

Great Video Content

Dominos/Vine

Some Final Thoughts SEO/content marketing is a long-term process. Content is king. Make it count. Links tell Google how great your site and brand are. PPC is great to generate instant exposure. And great to track ROI. Social Media is important, but not the only channel. Test, test, test….and then change to meet the market.

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