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How to get the best trade press product reviws

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Information about How to get the best trade press product reviws
Technology

Published on March 7, 2014

Author: davidstrom

Source: slideshare.net

Description

Slides for a speech at the St Louis Product Camp 3/14
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How to get the best trade press product reviews STL Product Camp 3/14 David Strom @dstrom david@strom.com http://Strominator.com

No follow up after initial inquiry

Don’t turn any interested parties down

Don’t pile on the people on your conference call

Have a real budget for reviews

Know thy reviewer

Understand the test bed

Set up a hotline

What is the beta policy?

Understand the art of following up

Know what this is? Then USE IT!

Badgering the witness reporter

Where you can find me • • • • • • david@strom.com Strominator.com (for clips) Webinformant.tv (for video reviews) Twitter: @dstrom LinkedIn.com/in/davidstrom 314 277 7832 if you must

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