How to get the best trade press product reviws

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Information about How to get the best trade press product reviws

Published on March 7, 2014

Author: davidstrom



Slides for a speech at the St Louis Product Camp 3/14

How to get the best trade press product reviews STL Product Camp 3/14 David Strom @dstrom

No follow up after initial inquiry

Don’t turn any interested parties down

Don’t pile on the people on your conference call

Have a real budget for reviews

Know thy reviewer

Understand the test bed

Set up a hotline

What is the beta policy?

Understand the art of following up

Know what this is? Then USE IT!

Badgering the witness reporter

Where you can find me • • • • • • (for clips) (for video reviews) Twitter: @dstrom 314 277 7832 if you must

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