How to get people to attend your event by Kim Hesse

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Information about How to get people to attend your event by Kim Hesse
Marketing

Published on March 19, 2014

Author: venuesevents

Source: slideshare.net

Description

How to get people to attend your event

How to get people to attend your event How to get people to attend your event

1 Entreé Setting the scene

Have a killer event title

1 2 3 Guest Speakers Right Venue Designed Invitation Event Brand

I’ll promote that!

2 Main Meal Getting others to help promote your event

8 - 12 WEEKS PRIOR

List of potential distribution partners 1. Who do you want at your event? 2. Who has these people on their database?

PARTNERSHIP PROPOSAL o Event background o Proposed partnership o What you will get in exchange o What we will provide o The audience o Previous partnerships o Contact us

No less that 6 weeks before your event call potential partners

“Hi we are holding an exciting event in a couple of months and have identified you as an industry leader and someone we would love to partner with on this project. I am wondering if you may be able to send our event invitation to your database and in exchange we can promote you at our event. I have a document I can email through which details everything”

 Online acceptance form  Master spreadsheet  Send invitation (email subject, copy, images, individual booking link)  Checklist of what you need from them DELIVER WHAT YOU PROMISE + MAKE IT EASY

How to get people to attend your event Average 5 – 8 people per distribution partner

3 Dessert Getting people to turn up

1 2 3 Immediate Confirmation 4 Personal Email Old Skool Mail Follow Up

1. Who do you want at your event? 2. Who has these people on their database?

1. Who do you want at your event? 2. Who has these people on their database?

PURPOSE o What are your objectives? o Who do you need in the room? o Select the right date, time, location and length of your event o Contra and Sponsorship templates, emails and checklists

PLACE o How to select the perfect venue (venue brief, email templates) o Learn to understand venue proposals o Negotiate your final contract and get value for money

PEOPLE o Everything we covered today (emails, templates, documents, what to offer partners and checklists) o Create a well worded invitation o Online registration platforms o Follow up emails

PREPARE o 19 topics (AV, presenter management, catering, run sheets, name badges and more...) o Ensure no vital step is missed with checklists for each section

DUCK o Seamless event o Deal with unexpected problems o Lead your team and remain in control

PROVE ROI o Did you meet your objectives? o Did guests leave with the right impression / take the right action? o Data to increase sponsors / partnerships for your next event

The Blackman Tuesday 29th April The Olsen Monday 5th May o 2 Full Days o Manual, checklists, templates on USB o Familiarisation Tour o Private Group o Fun Events

@venues2events #fillmyevent facebook.com/venues2events

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