Published on February 19, 2014
How to Get a Fast Start on a Big Finish – Outreach Ideas That Will Give You Insights to Help You Achieve Your Goals Before March 31 Wednesday February 19, 2014 © 2013 Enroll America | EnrollAmerica.org
SPEAKERS Moderator: Jennifer Roniger, Deputy Director for State Assistance Presenters: Dayanne Leal, Deputy Director, Best Practices Institute Etoy Ridgnal, Director of African-American Engagement and Faith Based Initiatives 2 © 2013 Enroll America | EnrollAmerica.org
AGENDA I. Capitalizing on Your Strengths II. Showcasing Key Outreach Strategies a) b) c) d) e) Phone-a-thons Working with Community Colleges Working with Faith Communities Earned Media Conducting Effective Enrollment Events III. Tips on Monitoring & Evaluation IV. Q&A 3 © 2013 Enroll America | EnrollAmerica.org
I. Capitalizing on Your Strengths 4 © 2013 Enroll America | EnrollAmerica.org
What Has Worked Well So Far? • 40 days until the end of open enrollment • This is the time to: ü Focus on what you do WELL ü Build on what you have done so far ü Leverage relationships with your network ü NOT the time to invest a lot of resources in doing something totally new IDENTIFY what has worked Make plans to REPEAT these strategies AMPLIFY for the next five weeks © 2013 Enroll America | EnrollAmerica.org 5
II. Showcasing Key Outreach Strategies 6 © 2013 Enroll America | EnrollAmerica.org
Phone-a-thons 7 © 2013 Enroll America | EnrollAmerica.org
Why a Phone-a-thon? Free Broad reach • Thousands of consumers at once Reach consumers where there are • Great for reaching populations in rural areas All-in-one strategy: educate, persuade, refer • Share key messages • Connect consumers to enrollment assisters • Promote current enrollment events • Prepare consumers for an appointment with an assister High-energy strategy • Boost staff and volunteer morale during the home stretch © 2013 Enroll America | EnrollAmerica.org 8
How Does A Phone-a-thon Work? 9 © 2013 Enroll America | EnrollAmerica.org
What Does It Take? It only take a few steps…and typically, they occur in very quick succession! Establish a relationship with a Local Radio or TV Media Outlet • Work with a radio or TV station that has the capacity to host you for free • Station provides phone lines, 1-800 #, computers, space Determine the Goal of Your Phone-a-Thon • Public education • Enrollment tool Get the Word Out Staff the Phone-a-Thon 10 © 2013 Enroll America | EnrollAmerica.org
Phone-a-thon Success Stories ME IL OH PA Alaska: Hawaii: 11 © 2013 Enroll America | EnrollAmerica.org
Working with Community Colleges 12 © 2013 Enroll America | EnrollAmerica.org
Why Target Community Colleges? • Demographic make-up of community college • Few offer student health plans • Community colleges have a compelling interest in educating their students about their insurance options • Community colleges are every where • Since they are present in most communities that makes them a great way to conduct outreach in rural communities 13 © 2013 Enroll America | EnrollAmerica.org
How to Work with Community Colleges Who to Talk to ü The Dean of Student Affairs is usually the administrator whose office oversees ü President’s Office ü Student Health Clinic What to Ask ü Host enrollment events ü Send information to students ü Allow outside group to table 14 © 2013 Enroll America | EnrollAmerica.org
Tips for Working with Community Colleges • Enlist the school’s help promoting the event: ü School-wide email ü Social media ü Campus newspaper/radio ü Recruit students to do brief presentations at the beginning of classes, then collect interest cards. • Make sure to have enough Navigators/CACs • During the event, have volunteers with clipboards flyer around campus 15 © 2013 Enroll America | EnrollAmerica.org
Community College Success Stories • Miami Dade Community College • More than 500 students served • City Colleges of Chicago • Enrollment events planned in every campus • At the first event, 225 student attended; almost half went all the way through the enrollment process 16 © 2013 Enroll America | EnrollAmerica.org
Working with Faith Communities 17 © 2013 Enroll America | EnrollAmerica.org
Why Engage the Faith-Based Community? • Faith-based communities are trusted messengers • Working with a local congregation to reach individuals and families in rural areas can be an effective may • Reaching out to different ethnic groups, for example African Americans, via a faith-based institution has proven to be successful 18 © 2013 Enroll America | EnrollAmerica.org
How To Engage Faith-Based Communities? Health Care from the Pulpit - Be Part of the Movement! Conduct a “Health Care from the Pulpit” Tabling Event Activate a “Heal-the-Neighborhood” Health Outreach Ministry Host a “Health Coverage Enrollment Summit” 19 © 2013 Enroll America | EnrollAmerica.org
Health Care from the Pulpit Success Stories • Christ Bible Church, TX ü Combined Healthcare from Pulpit, canvassing and enrollment summit • New Samaritan Baptist Church, Washington, D.C. ü Pastor preached sermon with enrolment theme for 2 services ü Staff on hand after to table, provide information and get contact information • Mt. Zion Baptist Church, VA ü Connected them with navigator to do enrollment • Follow up is key!! 20 © 2013 Enroll America | EnrollAmerica.org
Earned Media 21 © 2013 Enroll America | EnrollAmerica.org
Why Should You Engage The Media? • Getting the word out via radio, television broadcast, or print media can reach more people in less time than other methods of outreach • Media outlets can reach groups in rural parts of the State • Working with the ethnic media allows you to tailor your messages for specific populations 22 © 2013 Enroll America | EnrollAmerica.org
How to Approach the Media Identify the media outlets in your area (TV, radio, print) Ask them to help you as part of their public service announcements (PSAs) requirements Develop a strong relationship Keep in touch! 23 © 2013 Enroll America | EnrollAmerica.org
How to Engage the Media Local TV • Invite them to visit your organization and interview the staff serving their audience. 24 Local Radio • Ask them to attend your outreach event and broadcast it live. • Live, “call-in” radio programs give you an opportunity to reach and educate a large audience simply by addressing a single caller’s question Local Newspaper • Ask them to include an insert or a sticker on the front page about your program or outreach/ enrollment activity. © 2013 Enroll America | EnrollAmerica.org
Earned Media Success Stories • Nebraska: • One World Community Health Center staff placed educational inserts into local magazines/ newspapers in the appropriate language in three papers, one that caters to Spanish-speaking population, one to the African American population and one to the Anglo population. • Connecticut: • Interviews through local, free radio and Newspapers. 25 © 2013 Enroll America | EnrollAmerica.org
Conducting Effective Enrollment Events 26 © 2013 Enroll America | EnrollAmerica.org
Why Plan an Enrollment Event? 1. Tool to help maximize enrollment opportunities in a community 2. Efficient 3. Popular with Consumers, especially in communities of color and rural areas 4. Creates earned media possibilities 5. Good volunteer opportunities TIP: If you have more consumers than staff to assist at your events, prepare to be more strategic. Scheduled appointments or extended hours to provide enrollment assistance may be helpful. 27 © 2013 Enroll America | EnrollAmerica.org
How to Set Up an Enrollment Event Step 1: Step 3: • Identify your target population • Build your event team: Find trusted partners/institutions/ locations • Set a location and date for an Enrollment Event (work backwards & set at least 3 weeks out ) Step 4: Step 5: Step 6: • Recruit most appropriate assistors/navigators for the event 28 Step 2: • Recruit consumers: take appointments, & confirm appointments 24 hours in advance – provide a simple list of the information they need to have for enrollment. • Have a successful event! © 2013 Enroll America | EnrollAmerica.org
Enrollment Event Success Stories National Latino Summits • Texas, Florida, Georgia, Arizona, Illinois, Pennsylvania, Wisconsin, New Jersey, Louisiana, and Ohio. Enrollment at Public Library Best Practices Learned from Lower Alabama • Choose the “right” library • Establish a relationship • Schedule your enrollment events on an established, recurring schedule that works with library availability and stick to it. • Promote, promote, promote. 29 © 2013 Enroll America | EnrollAmerica.org
III. Tips on Monitoring & Evaluation 30 © 2013 Enroll America | EnrollAmerica.org
Develop an Evaluation Plan Before You Implement Why evaluate? Things to consider… Suggested Questions: • Identify which outreach strategies and partners reach the most consumers • Basis for future funding requests • How will you know if your strategy was effective? • What outcomes will you be measuring? • • • • How did consumers hear about your organization? How did they get your phone number? How did they come to attend a particular enrollment event? How many consumers created an account? Successfully enrolled? Collect information that will help you build a better system for next year: When do you ‘lose’ consumers? What helps get consumers ready to buy insurance? How many times do you talk to a consumer before they sign up? What are the barriers/ questions people have? 31 © 2013 Enroll America | EnrollAmerica.org
Future Webinars in this Series Why and How to Conduct a Phone-a-thon with a Local Media Outlet Monday, February 24, 2014 at 4:00 p.m. ET Engaging Community Colleges in Outreach and Enrollment Wednesday, February 26, 2014 at 4:00 p.m. ET How to Engage Faith Communities in Outreach Monday, March 3, 2014 at 4:00 p.m. ET Creating an Earned Media Strategy: Fast Ways to Engage Local Media and Motivate Consumers Tuesday, March 4, 2014 at 4:00 p.m. ET Conducting Effective Enrollment Events and How to Get More Support Wednesday, March 5, 2014 at 4:00 p.m. ET 32 © 2013 Enroll America | EnrollAmerica.org
IV. Q&A Jennifer Roniger JRoniger@enrollamerica.org Dayanne Leal DLeal@enrollamerica.org Etoy Ridgnal ERidgnal@enrollamerica.org 33 © 2013 Enroll America | EnrollAmerica.org
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How to Get a Fast Start on a Big Finish: Outreach Ideas That Will Give You Insights to Help You Achieve Your Goals Before March 31 May 07, 2015
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