Published on February 17, 2014
Metric Jan 2013 Jan 2014 Total Visits 1.64 Lakhs 5.2 Millions Organic Traffic 0.61 Lakhs 3.19 Millions Referral Traffic 0.69 Lakhs 1.22 Millions Direct Traffic 0.34 Lakhs 0.79 Millions
Strategy Google Updates - Panda - Penguin - Humming Bird Strong Competition Technically Weak -www.makeupandbeauty.com -High Loading Time -www.healthmeup.com -No Code Optimization -www.onlymyhealth.com -Not Responsive
GOOGLE UPDATES PANDA - Quality Of The Content PENGUIN - Low Quality Backlinks HUMMING BIRD - Conversational Search
GOOGLE PANDA UPDATE - Thin Content Pages - Low Quality Content Pages - Automated Pages - Duplicate Pages With Same Content - Keyword Stuffed Pages
Be Pro-Active - LISTED LOW WORD COUNT PAGES I.E. Less Than 600 Words - Collected Zero Organic Traffic Pages From Google Ananlytics - Redirected Few Pages To Relevant Pages - Rewritten Other Articles With Quality Content RESULT: Traffic Increased When Panda Updates Happen
GOOGLE PENGQUIN UPDATE Sites With Low Quality Backlinks Through -Directory Submissions -Social Bookmarkings -Article Directories -Low Quality Press Releases -From Spam & Porn Sites
Be Pro-Active - Downloaded All Backlinks From Google Webmastertools - Manually Analyzed All Backlinks - Listed All Spam Backlinks - Deleted Few Possible Backlinks - Uploaded Remaining Backlinks To Google Disavow Tool RESULT: Traffic Increase When Penguin Happens
HOW TO MEASURE QUALITY OF THE LINK? - Domain Authority Should Be 30 And Above (Moz Tool) - Trust Flow Should Be Above 10 (Majestic Seo) - Check Back Links Of Respective Backlink Points To Consider: - Manual Analysis Is Important - Sometimes You Will See Spam Links With Domain Authority Above 30 And Trust Flow Above 10 (Vice Versa)
GOOGLE HUMMINGBIRD UPDATE
HOW WE OVER COME STORNG COMPETITION: KEWYORD RESEARCH - MOZ KEYWORD DIFFICULTY TOOL - LONGTAIL PRO TOOL CONTENT STRATEGY: -CONTENT LENGTH -CONTENT QUALITY LINK BUILDING: -QUALITY OUT REACH -WIKI LINKS -COPIED CONTENT -NICHE LINK BUILDING (International Bloggers)
KEYWORD COMPETITIVE RESEARCH (MOZ TOOL) Take the keywords which have less than 30 competition. These keywords are easier to rank quickly
KEYWORD COMPETITIVE RESEARCH (LONGTAIL PRO) Take the keywords which have less than 30 competition. These keywords are easier to rank quickly
CONTENT STRATEGY Started writing detailed 2000 to 3000 word potential articles. Read more here : http://goo.gl/0k53D
QUALITY OUT REACH Find out influencers in the industry and maintain relationships with them.
Mail Subject Line Variations Guest Post from Beauty Blogger – Vennela - 1% Aparna, Guest Post from Beauty Blogger – Vennela - 5% Body Text without Sample Work - 1% Body Text with Sample Work - 10% Mail Body Text Variations
QUALITY OUT REACH Wiki Links Links from Copied Content International Bloggers
CopyScape Mail Subject Line Variations You have Copied My Content - 20% You have Copied My Content - DMCA Complaint - 60% You have Copied My Content - DMCA Complaint - LEGAL NOTICE 80%
TECHNICAL OPTIMIZATION LOADING TIME CODE OPTIMIZATION NOT RESPONSIVE
Loading Time Optimization Before - 7.0 to 8.0 Secs After - 1.6 to 1.8 Secs
SOCIAL POTENTIAL Pinterest has lot of potential to drive traffic
Experiments to improve social signals Experiments to improve Page Views
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