How to Free Up IT Time with Acquia Cloud Site Factory: 3 Cool IT Projects to Tackle in 2014

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Information about How to Free Up IT Time with Acquia Cloud Site Factory: 3 Cool IT...
Technology

Published on February 5, 2014

Author: AcquiaInc

Source: slideshare.net

Description

It’s a new year! If you’re like us, you’re looking forward to hitting the refresh button and kicking 2014 off with a clean slate. But as they say, old habits die hard, and without updating your digital governance processes, it’s easy to get waylaid by time consuming, low impact projects that slow your team down.

This year, resolve to embracing technology that drives efficiency across the business. Empower your digital teams to be self-sufficient, integrate technologies to gain leverage and focus your scarce resources instead on business-critical applications. To provide a little inspiration, we’re offering a webinar that explore 3 stories where Acquia customers deployed Acquia Cloud Site Factory to fundamentally change how they build and deploy branded digital properties.

Here’s a peek at what we will cover:
• How a major entertainment company integrated their websites with their existing digital marketing tool suite, increasing email marketing conversions by 5x
• How a global consumer products corporation was able to speed time to market for new product sites by 3x, while cutting costs in half
• How a leading healthcare provider was able to increase total visitors and double the conversion rates on their digital marketing initiatives

It’s 2014. Start the year off right by eliminating inefficiencies and accelerating your digital business initiatives.

Free Up IT’s Time with ! Acquia Cloud Site Factory &! Tackle 3 Cool IT Projects in 2014! 1

About Us! Gary Wu Product Manager Acquia Cloud Site Factory 2 Barbara Solomon Senior Vertical Marketing Manager

Today’s Agenda! •  Free Up IT’s Time with Acquia Cloud Site Factory •  3 Cool IT Project Ideas to Tackle in 2014 •  Q & A 3

Free Up IT’s Time With " Acquia Cloud Site Factory 4

Demand for New Digital Experiences ! Outpacing Capacity to Deliver! !PACE OF DIGITAL MARKETING INITIATIVES ACCELERATING! 5

Major Impact on IT Teams! 6 MANAGING MULTISITE DEPLOYMENTS AT SCALE ! IS DIFFICULT!

standardized brand experiences standardized brand experiences bespoke build & deployment approach repeatable deployment approach custom brand experiences custom brand experiences bespoke build & deployment approach repeatable deployment methodology low degree of website consistency high The Site Factory Opportunity! few 7 # of websites many

degree of website consistency high The Site Factory Opportunity! standardized brand experiences standardized brand experiences bespoke build & deployment approach repeatable deployment approach Point at which the bespoke approach custom brand breaks down experiences repeatable deployment methodology low bespoke build & deployment approach custom brand experiences few 8 # of websites many

degree of website consistency high The Site Factory Opportunity! standardized brand experiences standardized brand experiences bespoke build & deployment approach repeatable deployment approach Point at which the bespoke approach custom brand breaks down experiences repeatable deployment methodology low bespoke build & deployment approach custom brand experiences few 9 # of websites many

Achieve Engaging Experiences That Deliver the Best of Both Worlds! GIVE MARKETERS AGILITY AND FREEDOM TO CONNECT WITH DIGITAL CONSUMERS ! +! SCALE TO MEET NEEDS OF THE IT ORGANIZATION! 10

Acquia Cloud Site Factory! Acquia empowers digital business leaders to: •  Build large numbers of engaging social sites •  Enable self-service site creation and content updates Resulting in new site delivery within days! •  via a delivery platform that enables a repeatable, predictable site / brand governance workflow and multisite management tools 11

Fully-Integrated Site Platform! Build Deliver Manage Acquia Cloud Site Factory! •  Accelerate delivery of unique, branded experiences •  Simplify operational management and improve efficiency •  Reduce the cost to manage large multisite deployments •  Eliminate risk through a managed service 12

Site Factory to Build and Manage Thousands of Websites! + + Rapidly create new site templates 13 + + + + + + + + Launch websites by the hundreds, with minimal effort

Rapidly Deploy Sites Without Coding! 1 Select website template 2 Configure site-specific settings 3 Add design & site content Done. 14 Templates" http://www.[customdomain].com" Information architecture Page layouts Roles & permissions Content types & display Pre-defined themes

14 DAYS 15 Time to new site launch, based on a standardized multisite platform approach

300+ 16 Warner Music Group artist " websites, 3 site templates, " total creative freedom

22 Hospital campuses integrated into one digital platform 17

What would you do with your new found time? 18

3 Cool IT Project Ideas To Tackle in 2014 19

Idea #1.! Get Closer To Your Customers 20

A major multinational music corporation achieved a deeper understanding of their artists’ fans… 21

Which allowed them to send personalized content & offers to the fans… 22

The Result: Music to Their Ears Increase in Open Rates 23 Total Conversions Direct-toConsumer Revenue

Idea #2.! Reduce Time To Market 24

A large multinational pharmaceutical company needed to take control of their digital properties… Portal Product Webinar Brand Large Brand Micro site Brand Micro site Event Brand Product Small Event Webinar Brand 25 Community Lifestyle Site Brand Facebook app Intranet

The complexity was significant… Regions Product 3 Product 2 Product 1 Business Units Market x 26 Market y Market z

The complexity was significant… Regions Product 3 Product 2 Product 1 Business Units Market x 27 Market y Market z

…Arising from a global business Markets Regions Market y Market z 28 Products Product 3 Product 2 Product 1 Business Units Market x

Presentation! Predictable Patterns for Digital Lifecycle Management! Content" Personalization" Creative" Application! User Experience" Features" Analytics" Drupal User Experience platform" Content Delivery Network" Cloud Platform! Multisite Management Tools" Performance / Availability Monitoring" Redundancy / Scalability" Database" Web Server" Operating System" Time to Market Cost 29

Predictable Patterns for Digital Lifecycle Management! Presentation! Bespoke Content" Personalization" Creative" Application! User Experience" Features" Analytics" Drupal User Experience platform" Content Delivery Network" Cloud Platform! Multisite Management Tools" Performance / Availability Monitoring" Redundancy / Scalability" Database" Web Server" Operating System" Time to Market Cost 30 $$$

Predictable Patterns for Digital Lifecycle Management! Presentation! Bespoke PaaS Content" Personalization" Creative" Application! User Experience" Features" Analytics" Drupal User Experience platform"       Content Delivery Network" Cloud Platform! Multisite Management Tools" Performance / Availability Monitoring" Redundancy / Scalability" Database" Web Server" Operating System" Time to Market Cost 31 $$$ $$

Predictable Patterns for Digital Lifecycle Management! Presentation! Bespoke SaaS               PaaS Content" Personalization" Creative" Application! User Experience" Features" Analytics" Drupal User Experience platform"       Content Delivery Network" Cloud Platform! Multisite Management Tools" Performance / Availability Monitoring" Redundancy / Scalability" Database" Web Server" Operating System" Time to Market Cost 32 $$$ $$ $

The Result: Just What the Doctor Ordered Decrease in Time to Market 33 Reduction in Costs

Idea #3.! Upgrade Their Brand 34

One of the largest healthcare providers in the US wanted to take control of their brand. Micro Web Web SiteWeb Web Site Site Web Web Site Site Event Site Site Event Web Site 35 Web Site Web Web Site Web Site Web Site Site Web Event Site Intranet

And Leverage their Digital Properties to Provide a better User Experience Web Site 36 Web Site Web Site Web Site Web Site Web Site Web Site Web Site Intranet Web Site Web Site Web Site Web Site

Leading IT to “In-Source” by Consolidating on One Platform: 37

The Result:! Total Visitors 38 Total Conversions Mobile Conversions

Acquia Cloud Site Factory! Digital Experiences as a Service! ! –  Turnkey site creation and deployment –  Flexibility to customize and extend –  Scales to meet your greatest demand 39

Acquia Cloud Site Factory ! allows IT to re-focus their time on delivering strategic value to the business. 40

Thank You. 41

Acquia Cloud Site Factory Makes It Easy! Business Owners! •  Focus on digital business results, offload noncore operations Digital Marketers! •  Efficiently create unique branded experiences that fit seamlessly into broader digital objectives Platform Administrators! •  Large-scale multisite platform for simplified application management Developers & Site Builders! ! •  Powerful platform to develop, configure, theme, extend sites with ease DevOps / SysAdmins 42 •  Proven Drupal-tuned application platform ensures reliability, scalability, elasticity and security 24x7x365

Build Engaging Online Experiences! Feature-Rich Site Building Platform •  Use the most popular Drupal site building capabilities from the community, including views, web forms, media embeds and more! •  Create an infinite range of compelling visual experiences through client-side theming options 43

Push Out Changes at Scale! Automation for Managing Hundreds or Thousands of Sites •  Keep all of your sites in sync to reduce maintenance headaches •  Apply new Drupal configurations across any number of sites with a push of a button •  Minimal to no downtime during updates depending on the type of change deployed 44

Customize with Confidence! Continuous Integration Workflow Reduces Customization Risk •  Extend the base Drupal distribution through a shared codebase applied to all sites •  Validate production-readiness of your custom code •  Test customizations in a sandbox and deploy to all production sites when ready 45

Scale To Meet Your Hosting Needs! Count on Acquia Cloud to Deliver •  Scale up or down at any time – Create, deliver and manage as many online experiences as you need •  Proven world-class Drupal hosting in the Acquia Cloud, with burstable, elastic resources to respond to any traffic conditions •  99.95% uptime SLA ensures your digital experiences are delivered consistently to customers 46

Acquia Support! Drupal support that has your back •  World class team of Drupalists: •  Global team of support professionals •  SLA ticket resolution •  Proactive advisory support •  10,000+ Drupal commits & patches from Acquia/year •  Automated site monitoring •  Remote Administration, backup and disaster recovery services 47

Diversity of Offerings Supports ! Unique Customer Needs! Convenience! Control! SaaS Edition! PaaS Edition! Rich out-of-the-box Site Factory for quickly configuring and theming sites. 48 SaaS+ Edition! Extend your Site Factory with site customizations certified through Acquia Professional Services. Premier Site Factory platform that supports all of your Drupal site customization needs.

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