How to ensure you get a great deal from a business system licence or franchise

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Information about How to ensure you get a great deal from a business system licence or...
Business

Published on October 21, 2014

Author: GuyArnold

Source: slideshare.net

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How to ensure you get a great deal from a business system licence or franchise. There's lots of choice out there for Business and Coaching Franchises and Licences: don't get caught out, don't get stung: you can get great deals and great resources without paying a fortune!

1. ‘Sales through Service’ How to ensure you get a great deal from a coaching or Business system Licence or Franchise

2. You’re considering Taking on a Business Franchise to deliver business, coaching, training and other support services that are proven and have a distinct brand and attractiveness to existing and potential clients? © Investors in Feedback and Sales Through Service May not be copied or used in any way without a licence

3. Make sure you get it right! • Many systems have • Large up-front charges • Minimum terms • Onerous ongoing charges • Onerous T&Cs • You only have one chance to get it right and create a great reputation in your marketplace … this is a crucial decision: take it slowly! © Investors in Feedback and Sales Through Service May not be copied or used in any way without a licence

4. Some pointers © Investors in Feedback and Sales Through Service May not be copied or used in any way without a licence You want to ensure you get the best possible deal and benefit as much as possible from this relationship.

5. List of issues to consider  A good chance of making good profit  Up to date material  Transferrable skills  Sensible fees  Proven system  Leads sent to you (with no extra fee) © Investors in Feedback and Sales Through Service May not be copied or used in any way without a licence  Exclusivity  Quality training  Continual updates  Quality control of all in the ‘brand’  Minimum ‘tie-ins’  No hidden fees  Support to get and keep business

6. A bit more on each point To help you make the right decision for © Investors in Feedback and Sales Through Service May not be copied or used in any way without a licence

7. A good chance of making good profit Is this system proven to generate good client leads and sustainable profits over the long term? Or is it driven by clever marketing and sexy © Investors in Feedback and Sales Through Service May not be copied or used in any way without a licence brands. This REALLY matters: you want systems that actually work and make life easier and more profitable for you!

8. Up to date material Is the material designed, written and proven in today’s world of the empowered customer and transparent business? Or is it ‘old hat’ systems packaged together and well marketed. You need to know this: this will determine how easy your services will be to sell to clients © Investors in Feedback and Sales Through Service May not be copied or used in any way without a licence

9. Transferrable Skills Is the material transferrable and useable in all organisations, large or small, public or private, profit or non-profit? Or is it most suitable for specific types of © Investors in Feedback and Sales Through Service May not be copied or used in any way without a licence client? You want a system that gives you as many potential clients as possible perhaps?

10. Sensible fees How are the fees set? Are they set to give you the best chance of being successful and keeping your overheads low? Or are they set to make it hard for you to leave: because you’ve invested so much? Don’t rush in: be VERY clear on this point: you don’t want to end up with a millstone around your neck! © Investors in Feedback and Sales Through Service May not be copied or used in any way without a licence

11. Proven system Is the system proven, published and transparent? Or is it treated as private and confidential? Are you paying for systems that work, or to have access to ‘private’ material? Let’s face it: very little material is truly private! © Investors in Feedback and Sales Through Service May not be copied or used in any way without a licence

12. © Investors in Feedback and Sales Through Service May not be copied or used in any way without a licence Leads Does your franchisor provide quality lead generating websites, with names and material that attract clients generically, as an included part of the package, with leads passed on directly? Or are you responsible for generating all your leads? You want every advantage you can: you’re making the choice!

13. © Investors in Feedback and Sales Through Service May not be copied or used in any way without a licence Exclusivity Is your franchise or licence exclusive? Do you have exclusive rights to the material in your area? Do you know how leads are allocated? Is everything 100% transparent and arranged as a win/win relationship for all parties?

14. Quality training How good is the training? Is it short, to the point, accessible and attractive to self starters? Or is it all encompassing, (perhaps to the point of distraction!) Do you want a system that you can start delivering from the word go? Are you a self-starter or do you need / want a ‘paint by numbers’ process? It’s your choice … © Investors in Feedback and Sales Through Service May not be copied or used in any way without a licence

15. Continual updates Does your franchisor or licensor continually research the market and update the material to reflect the hyper important changes going on in the world? Or it it ‘take it or leave it’: if it’s been Ok for the past 30 years, it’ll be Ok for the next 30 What do YOU think? © Investors in Feedback and Sales Through Service May not be copied or used in any way without a licence

16. Quality Control of the brand Are franchisees and licensees continually measured by feedback, and held to high quality standards? Or is the franchisor willing to take anyone who’s ‘ok’? This REALLY matters: your brand MUST stand for quality, otherwise it stands for nothing! © Investors in Feedback and Sales Through Service May not be copied or used in any way without a licence

17. Minimum tie-in Is there a minimum tie-in in your business or coaching franchise? How long is it? Is it reasonable (a win/win): giving you time to make it work, or is it onerous (giving the franchisor income from clever marketing)? © Investors in Feedback and Sales Through Service May not be copied or used in any way without a licence

18. No hidden fees Are there any hidden fees? Are you sure? The only extra fees for a business or coaching franchise or licence should be when someone else in the organisation has to devote quality time to helping or supporting you (obviously) … nothing else! © Investors in Feedback and Sales Through Service May not be copied or used in any way without a licence

19. Support to get and keep business Is support to ‘get and keep business’ included in the franchise or licence fee? By this we mean follow up phone calls to your clients, from the central office to gather referrals and invigorate ‘lapsed’ customers? Or is this chargeable © Investors in Feedback and Sales Through (Service if available May not be copied or used in any way without at a licence all)?

20. Easy to sell? Is your Business Franchise or Licence easy to sell and would have a queue of other people wanting it? Or are they having trouble selling them themselves? Does it add value to your business or brand that you are licensed in this material … or not? © Investors in Feedback and Sales Through Service May not be copied or used in any way without a licence

21. And another thing Worthwhile work … Is your system just a ‘money generator’ or is it genuinely adding value to clients by helping THEM succeed (or a bit of both?) Make sure you know: because in the world of the empowered client, they will always see through any system that’s not genuinely client focused, over time. © Investors in Feedback and Sales Through Service May not be copied or used in any way without a licence

22. Want a system that works? And does all the things we’re suggesting a great Business Coaching Franchise or Licence should do? Then please contact us: licensing@salesthroughservice.com Business Professional Licences from £149/month © Investors in Feedback and Sales Through Service May not be copied or used in any way without a licence

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