Published on March 11, 2014
HOW TO ENGAGE WITH YOUR AUDIENCE THROUGH VIDEO
- Affluent consumers prefer video and search to other digital advertising formats. (E-Marketer) THE POWER OF ONLINE VIDEO -Visitors who view product videos are 85% more likely to buy than visitors who do not. (Econsultancy) - Online video users are expected to double to 1.5 billion in 2016. (Cisco) - 96% of online shoppers watch online video. (Cisco)
A brief history of online video until this point 1993 1996 20022000 2004 2005
Brands ARE Broadcasters
Video provides an emotional connectionbetween brand and consumer unmatched by any alternativeformat available.
Teething Issues of the ‘NEWBIE’ Online Broadcaster Using a ‘David’ Fromtheoffice as the presenter of your video Oh your based in an office?!...great Don’twear a uniform Be objective Be realistic
The TransparentMediumand ManagingTrust
IDENTITY OF THE TELEVISION VIEWER VS. IDENTITY OF THE ONLINE VIEWER
DON’T FIGHT MULTITASKING
The emotional connection triumphs over any cosmetic factors that traditionally determine a videos virality WHAT WE CAN LEARN FROM ONLINE VIDEO SHARING IN 2013
THE FACE OF CHANGING ONLINE VIDEO
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