How to engage with your audience through video

50 %
50 %
Information about How to engage with your audience through video
Marketing

Published on March 11, 2014

Author: 4PsMarketing

Source: slideshare.net

Description

Phil Trevillion, Founder of BaseTouch, video content agency, presented to a room of senior marketers at 4Ps Marketing's Digital EDGE annual conference in March 2014.

HOW TO ENGAGE WITH YOUR AUDIENCE THROUGH VIDEO

- Affluent consumers prefer video and search to other digital advertising formats. (E-Marketer) THE POWER OF ONLINE VIDEO -Visitors who view product videos are 85% more likely to buy than visitors who do not. (Econsultancy) - Online video users are expected to double to 1.5 billion in 2016. (Cisco) - 96% of online shoppers watch online video. (Cisco)

A brief history of online video until this point 1993 1996 20022000 2004 2005

Brands ARE Broadcasters

Video provides an emotional connectionbetween brand and consumer unmatched by any alternativeformat available.

Teething Issues of the ‘NEWBIE’ Online Broadcaster Using a ‘David’ Fromtheoffice as the presenter of your video Oh your based in an office?!...great Don’twear a uniform Be objective Be realistic

The TransparentMediumand ManagingTrust

IDENTITY OF THE TELEVISION VIEWER VS. IDENTITY OF THE ONLINE VIEWER

DON’T FIGHT MULTITASKING

Visualsare overrated

The emotional connection triumphs over any cosmetic factors that traditionally determine a videos virality WHAT WE CAN LEARN FROM ONLINE VIDEO SHARING IN 2013

THE FACE OF CHANGING ONLINE VIDEO

Add a comment

Related presentations

Related pages

How to Effectively Engage Your Audience Through Video

o |o @;1 ; t m]-]; +o u 7b;m1; $_uo ]_ (b7;o5 How to Engage Your Audience When working to keep your viewers’ attention, consider what really ...
Read more

Oral Communication Center - Engaging Your Audience ...

Oral Communication Courses; ... How to Engage Your Audience and Keep Them with You. ... Help your listeners find their way through your presentation.
Read more

26 Ways to Engage Your Target Audience - Engaging Leader

Think about all the lousy Powerpoint presentations you’ve sat through in ... to engage your audience and keep ... video of their story, you are ...
Read more

Learn how to engage with your audience using social ...

... and how to engage your audience and future users. Sign up for Google+: http ... More videos: http://www.youtube.com/GoogleWebmaste... ...
Read more

5 Social Media Tips for Finding and Engaging Your Target ...

... Discover where your target audience spends their time ... to engage your customers through ... form video content online through vendors ...
Read more

Engajer - CONNECT WITH YOUR AUDIENCE THROUGH INTERACTIVE VIDEO

ENGAGE YOUR AUDIENCE WITH INTERACTIVE VIDEO Engajer is an easy to use online platform that allows you to create and distribute interactive video content ...
Read more

20 Proven Ways to Engage Your Audience | Writtent Blog

20 Proven Ways to Engage Your Audience. ... If you’re struggling to engage your website visitors through content ... infographics to curated video ...
Read more

Presentation Tips: 8 Ways to Captivate and Engage Your ...

... 8 Ways to Captivate and Engage Your Audience. By Darlene ... The video may include ... winning a “grand slam” through good customer service ...
Read more

26 Ways to Engage Your Fans on Facebook : Social Media ...

Are you looking for new ways to engage your ... Your fans see a lot of content pass through their ... If there’s a story you know your audience ...
Read more