Published on March 6, 2014
Frithjof Petscheleit Business Coach Tweet4ok Social Media Services firstname.lastname@example.org Facebook.com/tweet4ok @Tweet4ok © 2013
social media is the new word-of-mouth social media marketing leads to… • new customers • repeat business • referrals 4 © 2014
A new Dimension to ◦ Marketing ◦ Customer Service ◦ Communication ◦ Networking A new Customer ◦ Connected ◦ Informed ◦ Greater Reach
social media endorsements = ROI likelihood of purchase when referred by social media 7% 71% more likely if referred more likely if not referred Source: Hubspot, January 2012 9 © 2014
10 © 2014
discover preferred channels add social icons to email campaigns to define your audience’s preferred channels your contacts want to keep in touch, but on their terms 11 11 © 2014
what’s right for my business? Facebook 12 LinkedIn Twitter Pinterest Instagram Google+ © 2014
why create a business page? 1,000,100,000 active users 522,000,000 daily users Source: Facebook 15 © 2014
should I be using Twitter? 288,000,000 active users Source: Global Web Index (February 2013) 88% follow at least one brand Source: TechCrunch (October 2012) 16 © 2014
should I be using LinkedIn? 83% of B-2-B marketers are using LinkedIn Source: Content Marketing Institute (October 2012) 33% | 52% Nonprofits and Associations using LinkedIn Source: Nonprofit Social Network Survey Report 17 © 2014
should I be using Pinterest? 10,400,000 active users Source: Customer Magnetism (May 2012) 21% of users purchased something they saw on Pinterest Source: PriceGrabber (April 2012) 18 © 2014
should I be using Instagram? 100 million monthly active users Source: Instagram 40 million images are uploaded every day Source: WebHostingBuzz (March 2013) 19 © 2014
should I be using Google+? 343 million monthly active users Source: GlobalWebIndex (February 2013) 5 billion times is how often the Google +1 button is used per day Source: PRDaily.com, 20 © 2014
tools to manage + monitor Hootsuite 23 © 2014
Ask open ended questions Listen React asap Follow up Build alliances with others Post relevant content regularly
social media “don’ts” what NOT to include in your Facebook, Twitter, and LinkedIn Updates. don’t pitch. don’t overtly self-promote. don’t offer incentives to get reviews or sharing. don’t stray from your areas of business into: personal information, politics, sports, religion, etc. 29 © 2014
address and encourage “positivity” positive comments are an opportunity – spread the message respond…say “thank you”! answer questions share comments through other marketing channels consider rewarding “positive posters” 30 © 2014
turn negativity around… always reach out to the customer. let your network know that you are addressing the issue. always seek to satisfy and delight, not defend. 31 © 2014
The real power is in the network! Don’t confuse “social proof” with follower counts Brand advocates are “word of mouth on steroids” The ROI of Social Media is “Does my business still exist in 5 years” Stop Selling!
CONSTANT CONTACT TOOLS INTRODUCTION GOALS + OBJECTIVES CAMPAIGNS CHANNELS RESULTS TOOLS SUMMARY © 2013
FREE Email Quick Start - $149 value! Buy today to receive: • Account set-up • Contact list upload • Website match Enter promo code: Until March 31 FEB14EMAIL 35 © 2013
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