Published on March 3, 2014
How to Engage Faith Communities in Outreach Monday March 3, 2014 © 2013 Enroll America | EnrollAmerica.org
SPEAKERS Moderator: Etoy Ridgnal, Director of African-American Engagement and Faith Based Initiatives Presenters and Q&A Participants: Jacquelyn “Jackie” Dupont-Walker, Director – Social Action Commission, A.M.E. Church Vondie M. Woodbury – Community Benefit Director, CHE Trinity Health; and Executive Director, Mercy Health Project 2 © 2013 Enroll America | EnrollAmerica.org
AGENDA I. II. How to Engage Faith Communities in Outreach I. Tips on Monitoring & Evaluation II. 3 Capitalizing on Your Strengths Q&A © 2013 Enroll America | EnrollAmerica.org
I. Capitalizing on Your Strengths 4 © 2013 Enroll America | EnrollAmerica.org
What Has Worked Well So Far? • 28 days until the end of open enrollment • This is the time to: Focus on what you do WELL Build on what you have done so far Leverage relationships with your network NOT the time to invest a lot of resources in doing something totally new © 2013 Enroll America | EnrollAmerica.org 5
Why Engage the Faith-Based Community? • Faith-based communities are trusted messengers • Working with a local congregation to reach individuals and families in rural areas can be an effective way to break down myths while providing information • Reaching out to different cultural/ethnic groups, for example, African-Americans, via a faith-based institution has proven to be successful 6 © 2013 Enroll America | EnrollAmerica.org
How To Engage Faith-Based Communities? Health Care from the Pulpit - Be Part of the Movement! 7 © 2013 Enroll America | EnrollAmerica.org
8 © 2013 Enroll America | EnrollAmerica.org
A Two Way Street… How Do We Work With Community Stakeholders • • • • • 9 United Way Local Employment Agencies Local Churches Public Health Health System • • • • Library Systems Schools FQHC’s Provider Network © 2013 Enroll America | EnrollAmerica.org
A Two Way Street… How Others Can Engage With Us As a Faith-Based Provider • Convened a local Community Stakeholder Group (later named Enroll West Michigan) to promote pooling of resources and outreach to facilitate maximum number of enrollments in each community (Muskegon + Grand Rapids) • Outreach includes: Enrollment events, neighborhood canvassing, onsite enrollment at libraries, churches and special events Grand Rapid’s Enroll West Michigan collaborative meeting to discuss outreach strategies 10 In Muskegon, 3,600 door hangers were put on homes that had patient’s identified as selfpay. The back of the hanger lists everywhere a patient can go for in-person help with enrollment. © 2013 Enroll America | EnrollAmerica.org
Lessons Learned & Tips Enrollment Structure is Key – solid foundation of enrollment practices gave project strength Know the Audience – deliver the information to them in a way they can hear Leverage your Resources & Share your Power – come to the table with clarity around what you can offer and what you need 11 © 2013 Enroll America | EnrollAmerica.org
What Can You Do in 28 Days? REACH •Convene your Stakeholders OR connect with existing group •Define your metrics •Develop a plan to get to your target audience ENROLL •Align your shared resources with front-line staff and position them in the community •Use the power of the Stakeholder Group to broadcast a shared message COORDINATE •Have a plan in place to continue to ‘close the loop’ •Over-communicate your work •Celebrate your wins 12 © 2013 Enroll America | EnrollAmerica.org
African Methodist Episcopal 13 © 2013 Enroll America | EnrollAmerica.org
How Did We Do It? COORDINATED NATIONAL EFFORT! •Organized a coalition of departments within the A.M.E. Church. •Weekly conference calls convened to coordinate efforts Outcome: •3 national webinars reaching over 600 people •Over 4,000 events in local settings, regional conferences, and other denominational gatherings 14 © 2013 Enroll America | EnrollAmerica.org
How Did We Do It? Southern California AME Ministerial Alliance organized local congregations & community partners. Results: •Collaborated to increase activities among churches •Presented during the general session of the annual A.M.E. conventions (averaged 250 listeners) •Participated in “A Taste of Soul” which drew 250,000 & led to hundreds being enrolled •Coordinated Health Fairs that included health screenings with certified Cover CA educators & enrollers •Enlisted assistance of a local comedian to enliven audience & help “Young Invincible” shape questions •Established a 24-hour message hotline to respond to questions 15 © 2013 Enroll America | EnrollAmerica.org
Health Care from the Pulpit Success Stories Lee Chapel A.M.E. Church, Nashville, TN • The Outreach, Education, and Enrollment event on February 15 was successful. • Goal: Reach 67 people; Enroll 10%. • Accomplishment: Reached 50 people; Enrolled 7 (14%); 2 referred to other resources. • With 5 active Navigators a lot was accomplished. Excellent adapted presentation by TN Primary Care Association. Media coverage on the local NBC affiliate that Saturday on the 5:00PM news. 16 © 2013 Enroll America | EnrollAmerica.org
III. Tips on Monitoring & Evaluation 17 © 2013 Enroll America | EnrollAmerica.org
Develop an Evaluation Plan Before You Implement 18 © 2013 Enroll America | EnrollAmerica.org
Future Webinars in this Series Creating an Earned Media Strategy: Fast Ways to Engage Local Media and Motivate Consumers Tuesday, March 4, 2014 at 4:00 p.m. ET Conducting Effective Enrollment Events and How to Get More Support Wednesday, March 5, 2014 at 4:00 p.m. ET 19 © 2013 Enroll America | EnrollAmerica.org
IV. Questions Vondie M. Woodbury firstname.lastname@example.org “Jackie” Dupont-Walker email@example.com Etoy Ridgnal ERidgnal@enrollamerica.org 20 © 2013 Enroll America | EnrollAmerica.org
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