Published on December 12, 2012
How to Develop anEffective Business Plan Cordell M. Parvin http://www.cordellparvin.com 1
Energizing 2013 Plan 2
Next Week 90 Days Goals 2013 Plan HowWhy Important What 3
Begin With WhatDecember 2017 4
What - Example, Alison Rowe Alison Rowe 5
What - Example, Travis Crabtree 6
Next - Why Important 7
Why - Big Rocks 8
How - Step 1Target Market 9
How - Step 1 Who is your target market? 10
How - Step 1What You Want Target Market to Hire You and Firm to Do? 11
How - Step 1How Can You Become Visible and Credible to Target Market 12
How - Step 1What Are Target Market Organizations 13
How - Step 1Who Influences Target Market 14
How - Step 2Create a Plan With Goals 15
How - Step 2Plan Using Your Strengths 16
How - Step 2Set the MostEffective Goals 17
How - Step 2Make YourselfAccountable 18
How - Step 2 Goals Goals Bottom UpTop Down Activities Hours Hours 19
How - Step 2Goals Top DownActivitiesHours 20
Motivating End Result Goals• Generate $_____• Obtain ___ new clients• Expand relationship with _____ clients• Bill ____ hours 21
Detailed Action Goals• Learn How to____• Read ___• Pro Bono Work on _____• Speak at ____• Write ___ articles and get them published• Contact ___ law school classmates• Meet with ____ contacts• Add ____ to my web page bio 22
My 1999 Goals• Originate $3 Million in business• Speak at 6 construction industry meetings• Visit 8 construction clients• Write the second edition of my Transportation Construction Claims Book• Conduct 4 in-house client workshops• Conduct 3 workshops on Innovative Contracting• Have a client roundtable meeting in Dallas 23
Rank Your Goals1. Originate $___ in business2. Bill ___ hours3. Obtain ___ new clients4. Meet with __ contacts quarterly 24
2013 Business Plan 25
How - Step 2 GoalsBottom Up Activities Hours 26
2013 Business Plan 27
Bottom Up500 Hours to Invest 100 Administrative ___ Your Development ___ Client Development 28
Your DevelopmentSubstantive LawIndustry and Business KnowledgeClient Development Skills 29
2013 Business Plan 30
2013 Business PlanIndustry / Business Education
2013 Business Plan 32
How - Step 2Reputation / Profile Relationship Building 33
Client Development Profile Building
Client Development Profile Building
2013 Business Plan 36
Client Development WRITING 37
2013 Business Plan 38
Client Development SPEAKING 39
Client Development Relationship Building
2013 Business Plan 41
Your 2013 Plan DevelopYour Action Steps 42
Prioritization MatrixHigh Return / Low Investment High Return / High Investment Do ﬁrst and do often Break down into smaller piecesLow Return / Low Investment Low Return / High Investment Do when you have time Say NO graciously! 43
90 Day Plan(Actions)List Actions for Next 90 Days 44
Plan Each WeekHow You Spend Your Time Weekly 40.00 56.00 Sleep Non-Case Free Case 10.00How you spend 62.00 How you spend non-caseyour free time time will determine thedetermines the quality of your careerquality of your life 45
Plan Each WeekWhat? How Long? When? 46
Plan Each Weekif Xthen Y 47
Best Day and Best Time of Day 49
Full Attention in Segments 50
List BD Activities Dead Time 51
Repurpose Content 52
Accountability Fitness Partner 53
Accountability Keep Journal 54
Your Next StepsWhat Are you Going to Do Now? 55
Your Next StepsHow Will You Stay on Track? 56
How to Develop anEffective Business Plan Cordell M. Parvin http://www.cordellparvin.com 57
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