Published on December 11, 2007
STRATEGIC INNOVATION AND CONCEPT CONSULTANCY
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AGENDA Credit: WulffMorgenthaler
Learning #1: Operate off of the same definition of innovation.
Innovation. To challenge the status quo by combining & to create new value.
Innovation. To challenge the status quo by combining & ART SCIENCE to create new value.
Innovation. To challenge the status quo by combining & LOGICAL EMOTIONAL to create new value.
Innovation. To challenge the status quo by combining & THE NEW THE OLD to create new value.
Innovation. To challenge the status quo by combining & THE INSIDE THE OUTSIDE to create new value.
TRANSPARENT CONCRETE OPTIC FIBRE + CONCRETE COMBINATION
THE IPOD DEVICE + SERVICE COMBINATION
Learning #2: Develop a curious mindset.
WHY DO I STILL RELY ON DINOSAURS?
WHY DO I STILL GET LOST?
WHY DON’T CITIES FLOAT?
DOES A TIRE REALLY HAVE TO LAST 100 YEARS?
CAN NANOTECHNOLOGY HELP ME DO MY LAUNDRY?
Learning #3: Employ the wrong people. (Harness diversity of thought.)
“In Italy for thirty years under the Medicis they had warfare, terror, murder, bloodshed - they produced Michelangelo, Leonardo da Vinci and the Renaissance. In Switzerland they had brotherly love, 500 years of democracy and peace, and what did that produce? The Cuckoo Clock.” The Third Man
Learning #4: Never get done with things. (Life is a perpetual prototype.)
Learning #5: Share all your secrets. (Openness as an ideal.)
“Consumers are beginning in a very real sense to own our brands and participate in their creation… We need to learn to begin to let go.” - A. G. Lafley, CEO and Chairman of P&G, October 2006
Learning #6: Create a Man-on-the- Moon vision.
“LANDING A MAN ON THE MOON AND RETURNING HIM BACK SAFELY TO THE EARTH.”
“I WANT A PORTABLE RADIO TO FIT IN MY POCKET.”
“HORSENS SOM DANMARKS FØRENDE KULTURBY.”
COMBINATION CURIOSITY DIVERSITY BETA OPENNESS VISION
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