Published on February 5, 2014
Local SEO vrijdag 8 maart 13 1
Local Search Results Desktop vrijdag 8 maart 13 Mobile 2
What kinds of information are in a local search result? • • • • • • vrijdag 8 maart 13 A link to the website A link to the Google+ page The address information The phone number The exact location on a map of the locality The score based on reviews 3
• Why you want to be in the local search results The local search results are always at the top or close to the top of the ﬁrst page in Google Search • • Potential customers get instant access to your address, contact information, website and Google+ page. • vrijdag 8 maart 13 Potential customers see your contact information displayed prominently on the Google Search page. Potential customers searching from Smartphones / Tablets get search results of their GPS location. 4
How to get your company in the local search results • • • vrijdag 8 maart 13 List your company in the different Local Listing Directories Add address / contact information on your company website Get reviews from satisﬁed customers 5
Local Listing Directories • • • • • • vrijdag 8 maart 13 Google+ Local Bing Local Yahoo Local Yelp Hotfrog Foursquare • • • • • • Nokia Primeplace Yellow Pages Expressupdate Neustar Localeze Superpages Citysearch 6
Tutorial How to create a Google+ Local page • • • • vrijdag 8 maart 13 Log in to your personal Google+ account. Navigate to the navigation colomn and choose the ‘More’ button. Click on the button that pops out. (It should read ‘Pages’). Click on the ‘Create new page’ button. 7
Tutorial How to create a Google+ Local page • • vrijdag 8 maart 13 Click on the ‘Local Business or Place. Fill in your phone number. 8
Tutorial How to create a Google+ Local page • • • vrijdag 8 maart 13 Make sure to use the company name online as which you use ofﬂine Your address needs to be a physical address. Not a Post Ofﬁce Box Your phone number should have a region code 9
Tutorial Filling in your Google+ page • • vrijdag 8 maart 13 It is crucial for your position in the local search results that you provide as much information as you can. The next few slides will explain the most important parts. 10
Tutorial Filling in your contact information • • • • • vrijdag 8 maart 13 Your contact information will be displayed prominently in the locla search results. Make sure to ﬁll in a physical address. A phone number with a region code. E-mail address(es) Your website URL 11
Tutorial Filling in your categories • • • • vrijdag 8 maart 13 Categories are extremely important for your local listing. A category should be what your company is. Not what it does. So ‘Decorator’ would be good, but ‘decorating’ would not be good. You can ﬁll in a total of 5 categories. 12
Tutorial Filling in your description • • • • vrijdag 8 maart 13 Here you should ﬁll in a brief description about what your company can do for your clients. Try to use proper keywords in the description Don’t stuff it full with keywords! Google is pretty good at detecting unnatural texts. 13
Tutorial Uploading pictures and videos • • • vrijdag 8 maart 13 Relevant pictures and videos give your clients a good view at your company and what it does. These add real value to your local listing page. They will help you rank better! 14
Other Local Listings • • • • • vrijdag 8 maart 13 The beginning of this presentation has a list of other local listings. Create pages on a couple of other platforms to. There are a lot more out there. The ones listed earlier are the major players though. Provide consistent information on all platforms. Google doesn’t take kindly to inconsistent information. 15
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