How to Create a Brand Message That Sparks, Sticks and Sells

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Information about How to Create a Brand Message That Sparks, Sticks and Sells
Business & Mgmt

Published on February 6, 2014

Author: capullins

Source: slideshare.net

Description

Branding in the 21st Century is not your grandad's kind of branding. In a saturated marketplace where entrepreneurs are starting new businesses everyday, there are some things you need to know which will help to rise your brand "voice" above the sea of sameness.

Create a look, feel and sound that rocks their stilettos!

HOW TO CREATE A BRAND MESSAGE THAT SPARKS, STICKS & SELLS

“A BRAND… …is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” - Seth Godin

“A BRAND… …makes an impression without you having to speak.” - Hajj Flemings

“A BRAND… …is a transformational experience.” - Cheryl Pullins

STICKS IN THE MINDS OF YOUR SWEET SPOT CLIENTS

SELLS! SELLS! SELLS!

WHAT’S IN A B R A N D

BELIEVABILITY

RELATABILITY

AUTHENTICITY

NOTEWORTHINESS

DISTINCTION

THINGS YOU MUST KNOW

CLARITY

RELENTLESS CONSISTENCY

CONNECTION

Cheryl Pullins My desire is to live in a world where people fully embrace their own uniqueness, express genuine love to others and live a life they truly enjoy. As a Storytelling Bombshell + Branding Virtuoso + Strategy Whiz, my life's work is built upon using my essence + expertise + experiences to serve as a guide to these fabulous women in business by helping them "brandsmith" their businesses which arouses and clarifies their awesome factor, highlights their distinctiveness and creates a remarkable brand that elevates them to iconic status.

Click Here to receive more branding + business + marketing advice. iCoachWomen.com

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