Published on February 25, 2014
How to build customer relationships that last
I am going to discuss the importance of building relationships with your customers that will last. It is far easier to get an existing customer to purchase from you again that it is to make that first sale.
If you are building the right kind of relationship with your customer then making repeat sales becomes much easier and requires less effort than the very first sale. Therefore you really should focus on how to build the right kind of relationship with your customers.
Here are some tips:
Always be yourself The only way that you can be consistent with your values and beliefs is to be yourself. Therefore it is really important that you be yourself rather than copy someone else because being inconsistent is a quick way to send away customers.
Automation Being available to reply to your customers requests is extremely important and with an online business will definitely set you apart from your competition. Therefore it is a good idea to free up your time so that you are able to do that and provide a personal response.
One way to do this is to have a look at areas of your business where you could automate it and therefore free up your own time.
Quick response One of the things that customers love is getting a quick response when making query about something. If you are able to provide this and also provide it personally you will really stand out and be adding real value to your customers.
Feedback Obtaining feedback from your customers after they have purchased something sends a clear message that you value your customer. Therefore following up after sales is something that you should always do.
When you receive feedback make sure you take any action that is necessary to improve your business.
Refunds You should always offer some form of guarantee when someone purchases a product from you and if someone requests a refund afterwards you should do so promptly.
Adding value for free Customers love to receive things for free so make sure that you regularly give out free advice and tips.
Over deliver Have you ever ordered something and when it arrived there were extra helpful items included? If you have experienced this you know that it really makes you appreciate that particular company.
They have delivered what you have requested and also added extra as a surprise. It is far better to under promise and then over deliver.
If you found this helpful then you might like to visit my website: KayFranklin.com (Free download available)
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