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How to Build a Knock Out Recruiting Presence on LinkedIn | Webcast

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Information about How to Build a Knock Out Recruiting Presence on LinkedIn | Webcast
Business & Mgmt

Published on January 22, 2014

Author: linkedin-talent-solutions

Source: slideshare.net

Description

If you were a potential employee, would YOU call you back? If not, make it your New Year’s resolution to captivate candidates everywhere with your LinkedIn presence. Jason Seiden of Ajax Workforce Marketing shares how you can optimize your profile and enhance your company image and voice on LinkedIn.

Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Read more on the LinkedIn Talent Blog: http://linkd.in/1bHIl6A
Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
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ondensed) Would you call 
 yourself back? How to Build a Knock Out Recruiting Presence on LinkedIn… Secondary: Reverse Logo on Color Background When a dark background is necessary, use the Ajax logotype in white and grey against a color background from the Ajax palette.

! ! Jason Seiden CEO, Ajax linkedin.com/in/seiden

Agenda What makes someone attractive? Why it matters: the future of recruiting 3 steps for owning it Q&A @seiden • #hiretowin

#hiretowin @seiden • #hiretowin

Let’s say… @seiden • #hiretowin

You are good. @seiden • #hiretowin

You are good. You are in demand. @seiden • #hiretowin

You are good. You are in demand. Your phone starts ringing. @seiden • #hiretowin

You are good. You are in demand. Your phone starts ringing. New job offers! @seiden • #hiretowin

Whose call will
 you return first? @seiden • #hiretowin

You: is this a good photo? Them: can I trust my career to this person? @seiden • #hiretowin

(These are all real people 
 in HR and recruiting.) @seiden • #hiretowin

A bad profile should keep you up at night! @seiden • #hiretowin

@seiden • #hiretowin

} Is this a good header? } Is this summary too long? } Is this multimedia helpful? @seiden • #hiretowin

} Is this a good header? } Is this summary too long? And where’s the company in all this? } Is this multimedia helpful? @seiden • #hiretowin

} Is this a good header? } Is this summary too long? } Is this multimedia helpful? How do you build a quality presence? @seiden • #hiretowin

} Is this a good header? } Is this summary too long? } Is this multimedia helpful? How do you build a quality presence? You track visitors’ reactions. @seiden • #hiretowin

We look through 
 the window and in the 
 mirror with different eyes. @seiden • #hiretowin

How do you make sure your 
 online presence helps you 
 work more effectively? @seiden • #hiretowin

#1 Know why @seiden • #hiretowin

Message Impact Maximize 
 your voice! @seiden • #hiretowin

Ajax’s Workforce Marketing Equation Message = Reach x Resonance Impact Cost x Effort @seiden • #hiretowin

Ajax’s Workforce Marketing Equation Many recruiters start and end here. But do you need “viral” 
 reach?
 Message = Reach x Resonance Impact Cost x Effort @seiden • #hiretowin

Ajax’s Workforce Marketing Equation UNDERUTILIZED!
 Increasing resonance = more effectiveness. Message = Reach x Resonance Impact Cost x Effort @seiden • #hiretowin

Ajax’s Workforce Marketing Equation Message = Reach x Resonance Impact Cost x Effort How can we minimize spend? @seiden • #hiretowin

Ajax’s Workforce Marketing Equation Message = Reach x Resonance Impact Cost x Effort How can you
 share the load 
 across team 
 members? @seiden • #hiretowin

#2 Know how @seiden • #hiretowin

6 steps maximizing the WM equation for @seiden • #hiretowin

1 2 3 4 5 6 @seiden • #hiretowin

Set goal 2 3 4 5 6 “Uplevel” or expand the employee base? ! If you’re growing headcount, be more “in your face.” ! If you’re replacing talent, be more subtle. @seiden • #hiretowin

Set goal “Uplevel” or expand the employee base? ! If you’re growing headcount, be more “in your face.” ! If you’re replacing talent, be more subtle. Strategize 3 4 5 6 Steal from competitors or bring new people into our market? ! If you’re going after industry insiders, use jargon. ! If you’re bringing in fresh talent, talk about transferrable skills. @seiden • #hiretowin

Set goal “Uplevel” or expand the employee base? ! If you’re growing headcount, be more “in your face.” ! If you’re replacing talent, be more subtle. Strategize Steal from competitors or bring new people into our market? ! If you’re going after industry insiders, use jargon. ! If you’re bringing in fresh talent, talk about transferrable skills. Target 4 5 6 What networks can we win over? ! Can you name the job titles, schools, companies who you want to draw talent from? ! @seiden • #hiretowin

Set goal “Uplevel” or expand the employee base? ! If you’re growing headcount, be more “in your face.” ! If you’re replacing talent, be more subtle. Strategize Steal from competitors or bring new people into our market? ! If you’re going after industry insiders, use jargon. ! If you’re bringing in fresh talent, talk about transferrable skills. Target Position What networks can we win over? What is the one benefit we are offering that no one else can touch? ! Can you name the job titles, schools, companies who you want to draw talent from? ! 5 6 ! Write your profile so your CONTENT + SUBTEXT both reinforce that benefit. @seiden • #hiretowin

Set goal “Uplevel” or expand the employee base? ! If you’re growing headcount, be more “in your face.” ! If you’re replacing talent, be more subtle. Strategize Steal from competitors or bring new people into our market? ! If you’re going after industry insiders, use jargon. ! If you’re bringing in fresh talent, talk about transferrable skills. Target Position What networks can we win over? What is the one benefit we are offering that no one else can touch? What is the job? 
 Write your profile so your CONTENT + SUBTEXT both reinforce that benefit. What is the package?
 ! Can you name the job titles, schools, companies who you want to draw talent from? ! Execute 6 
 ! Where will we engage with prospects?
 
 
 How will we engage the candidate from 1st touch to offer? @seiden • #hiretowin

Set goal “Uplevel” or expand the employee base? Strategize Steal from competitors or bring new people into our market? Target Position What networks can we win over? What is the one benefit we are offering that no one else can touch? Execute What is the job? 
 
 Where will we engage with prospects?
 
 
 What is the package?
 How will we engage the candidate from 1st touch to offer? Measure Metrics! What activities did we do to bring people in? What were the results? ! Use data to make systematic changes to the way you build your profile. @seiden • #hiretowin

#3 know what to do @seiden • #hiretowin

Networks are profersonal™,
 so leverage the team. inmaps.linkedinlabs.com @seiden • #hiretowin

Match your profile 
 to your goals.* *All goals, both individual and shared. @seiden • #hiretowin

@seiden • #hiretowin

} Framing is everything. @seiden • #hiretowin

} Framing is everything. } Don’t bury your lead. @seiden • #hiretowin

} Framing is everything. } Don’t bury your lead. } Keep their attention. @seiden • #hiretowin

Shared goals let everyone be part of something bigger than themselves. @seiden • #hiretowin

…and amplify individual efforts. @seiden • #hiretowin

Use this page to help recruiters reach more people with consistent, high quality interactions. @seiden • #hiretowin

Use this page to explain what your company does simply and efficiently. @seiden • #hiretowin

Make it about the people! @seiden • #hiretowin

Q&A @seiden • #hiretowin

Be yourself. Be your best. Jason Seiden, CEO Ajax Workforce Marketing ! jason@ajaxwm.com 888 244-6698 x 700 in/seiden • @seiden
 @seiden • #hiretowin

Don’t miss the chance to be RELEVANT WARM ENGAGING CONSISTENT HIGHLY VISIBLE with your talent brand For more, go to talent.linkedin.com

!!Save!the!Date!! February 26, 2014 •  24*hour*virtual*conference* •  OnDemand*leadership*and*best*prac=ces*available*24/7* •  Live*chats*with*speakers*and*LinkedIn*product*specialists* •  Scheduled*webcasts*from* •  9:00am*–*1:00pm*PST|*2:00pm*EST*(North*America)* •  9:00am*–*1:00pm*GMT*|1:00pm*–*5:00pm*GST*|*2:30pm*–*6:30pm*IST** •  9:00am*–*1:00pm*AEDT|*10:00am*–*2:00pm*SGT|HKT|CST** #hiretowin*|**@hireonlinkedin*

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