How to build a content marketing strategy?

100 %
0 %
Information about How to build a content marketing strategy?
Internet

Published on April 26, 2014

Author: longnhvietnam

Source: slideshare.net

AM Outsourcing Services Agency Website: http://outsourcing2vietnam.com Contact with us! Email: info@outsourcing2vietnam.com How to build a Content Marketing Strategy? Content Marketing is a marketing technique relating to creating content, allocating related content, having attractive content and creating a place to interact target customers. Content marketing has many advantages in remaining the reader’s attention and increasing the loyalty of customers with goods, services, brands. Basically, content marketing is an art of contacting with potential customers; target customers make the marketing process continuous. Instead of directly selling goods or services to customers, you will provide information to the customers; make them believe in the products. The nature of content marketing strategy is to build your customers’ belief in your products by articles, evidence; and they will trust and love your goods, services. Content marketing actually plays a key role in Internet marketing. Content marketing help enterprises, companies can easily develop and boost the effectiveness of online marketing channels. By more than 3-year experience in Internet Marketing, we can provide you the ways to increase the potency of Content Marketing Strategy. 1. What is your target customer? - Identify clearly your target customers in order to create proper contents. - When considering the content, take the customer needs, customer interests and customer benefits into account. - What is information that your target customers often search in the Internet? - What is the trend that affect to the customer’s habit, behavior when searching information? 2. Control the current content: - Control the current content will help you find out more new ideas for content.

AM Outsourcing Services Agency Website: http://outsourcing2vietnam.com Contact with us! Email: info@outsourcing2vietnam.com - What is the most attractive content to the customers? 3. Build Content Marketing Strategy: - Identify the topics and forms that need to be created: There are some approaches to help you think about the content. + Tell a story about your products, services. + Q&A (Question and Answer) + Articles that provide suggestions, advices, consultative information to customers. + Specifications of your products, services. + Using a short clip, podcast or slide. + News, events in your companies. + Video, images, pictures updated in social network sites. - Content map: Contents are usually different in different periods. Internet Marketer should remember this to create proper contents in each “customer buying period”. There are 4 stages in customer buying period: + Awareness: (when a customer first becomes aware of your product. Or could also refer to the point where a customer first becomes aware of a need that they want to fulfill): For instance: You are so exhausted with your workload; you realize that you need to hire a Virtual Assistant to support you. + Information search (when a customer seeks alternative products, services): Continuing with above this example, after searching information in the Internet, you know that there are 2 countries that you can hire a good Virtual Assistant are Vietnam and Philippine. + Evaluation of alternatives: For example: you are considering between hire a Filipino Virtual Assistant and hire a Vietnamese Virtual Assistant, you will compare the costs and the capabilities between them. + Purchase: (customer makes decision buying a product, service): You made the decision that hires a Virtual Assistant from Vietnamese Virtual Assistant company.

AM Outsourcing Services Agency Website: http://outsourcing2vietnam.com Contact with us! Email: info@outsourcing2vietnam.com 4. Schedule the time to create ideas and contents: - It is the roadmap of content creation, focus on interested topics that serve the goals. - Make a plan to update the content. - Pay attention to the SEO keywords. - Reproduce and reuse the content: For example: You can make Powerpoint file or video for a content that you had created on your website. 5. Choose the marketing channel to develop content: - Content on your company’s website. - Content on blog. - Content on social network sites. - Content used to send to customers in Email marketing. - Content on e-newspapers.

AM Outsourcing Services Agency Website: http://outsourcing2vietnam.com Contact with us! Email: info@outsourcing2vietnam.com Actually, now many companies and organizations hire a freelance writer (Virtual Assistant for Content Writing) instead of hire a permanent employees to reduce the costs. Hiring a Virtual Assistant is not only cost-saving, but also having more ideas from outside organizations.

Add a comment

Related presentations

Online rank tracker!

Online rank tracker!

October 20, 2014

Rank tracker is a tool that helps everyone to find the traffic which a particular ...

Facebook y sus avances

Facebook y sus avances

November 11, 2014

facebook y sus avances

Preguntas Investigación

Preguntas Investigación

November 11, 2014

es una presentación de preguntas interesantes

Cartes interactives, frises chronologiques, diaporamas, carte Google Streetview in...

Related pages

Developing a Content Strategy - CMI: Content Marketing ...

Content marketing strategy: Content marketers draw and develop the larger story that an ... Don’t have time to build a complete content marketing strategy?
Read more

How to Build a Content Marketing Strategy - Moz

The content marketing strategy framework. I've been fortunate enough to work closely with Distilled's Head of Outreach, Adria Saracino, who's been ...
Read more

How to Build a Better Content Marketing Strategy

The first topic the team discussed was the importance of a content marketing strategy. As Joe Pulizzi recently asserted, documenting your content marketing ...
Read more

How To Create A Content Marketing Strategy

... is the time to think through your objectives and build a content marketing strategy that will elevate your social media efforts to the next level.
Read more

How to Build Your First Content Marketing Strategy | SEW

How to Build Your First Content Marketing Strategy. By Jayson DeMers; Sep 30, 2013 0 Comments; Content; ... When you're creating your content strategy, ...
Read more

How to Build a Kickass Content Strategy | AudienceBloom

Here’s how to build strong content strategies that will stand the test of time and yield amazing ... 5 Steps to Auditing Your Content Marketing Strategy ;
Read more

How Content Marketing Builds Your Business

Do smarter content marketing with our free ebook series, ... The type of content you share is closely ... Content Marketing: How to Build an Audience that ...
Read more

How to Build a Content Marketing Strategy

Content Marketing: Three Success Stories Take a deep dive on three content marketing success stories and what made them successful
Read more

How to Create a Content Marketing Strategy | Convince and ...

Content marketing strategy isn’t a nice to have, it’s a requirement. ... Build a plan that shows what content you’ll create daily, weekly, ...
Read more