Published on March 10, 2014
4Ps Marketing The case for search
In the beginning Word of mouth Advertising Yellow Pages
The middle The internet changed everything Millions of customers could find you Google
What to do?
Awareness Consideration Conversion The problem is the case for Search is typically made here:
So how do I create trust?
T = Q+A²
This is where the case for search is made!
Awareness Consideration Conversion
Conversion Consideration Awareness +ROI +££ - TRUST - Answering consumer needs +ROI+££??
Short Term Long Term Medium Term
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