How To Boost Customer Search Through Web Analytics Tool?

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Published on January 28, 2016

Author: Optimoid

Source: authorstream.com

slide 1: H o w T o B o o s t C u s t o m e r S e a r c h T h r o u g h W e b A n a l y t i c s T o o l I t i s a c o m m o n p r a c t i c e i n t h e p r e s e n t s c e n a r i o t h a t c u s t o m e r s f i r s t s e a r c h f o r a p a r t i c u l a r p r o d u c t o n a n e C o m m e r c e s t o r e a n d t h e n f i n a l l y m a k e s t h e p u r c h a s e i f h e / s h e f e e l s s a t i s f i e d w i t h t h e q u a l i t y p r i c e a n d b r a n d o f t h e p r o d u c t . O n e o f t h e i m p o r t a n t c o m p o n e n t t h a t i s p u s h i n g t h i s s c e n a r i o a h e a d i s t h e o n s i t e s e a r c h o p t i o n a v a i l a b l e o n v a r i o u s e C o m m e r c e w e b s i t e . S o i t c a n b e e a s i l y i n t e r p r e t e d t h a t a n e f f e c t i v e s e a r c h r e s u l t i s s h a p i n g t h e c o n s u m e r m i n d s e t a n d p u r c h a s i n g b e h a v i o r o f t h e p o t e n t i a l c u s t o m e r s . T o m a k e f u r t h e r i n r o a d s i n t h i s a r e a w e c a n u t i l i z e t h e e x p e r t i s e o f i n s i g h t h e a t m a p t h a t c a n h e l p u s i n i m p r o v i n g t h e q u a l i t y a n d s c o p e o f o u r s e a r c h r e s u l t s o n o u r e C o m m e r c e s t o r e . W i t h t h i s t o o l w e c a n e a s i l y t a r g e t t h e f o l l o w i n g a r e a s o f o u r o n s i t e v i s i t o r s a n d c a n p r o v i d e t h e m e x c e p t i o n a l s e a r c h r e s u l t s . 1 L o c a t i o n o f t h e c u s t o m e r - U n d e r s t a n d i n g t h e l o c a t i o n o f t h e c u s t o m e r c a n h e l p t h e b u s i n e s s o r g a n i z a t i o n s i n d e c o d i n g t h e i n t e r e s t c h o i c e a n d p r e f e r e n c e o f t h e c u s t o m e r r e g a r d i n g a p a r t i c u l a r p r o d u c t . I t c a n h e l p t h e m d e s i g n a l g o r i t h m s f o r t h e i r s e a r c h e n g i n e t h a t c a n p r o v i d e s e a r c h r e s u l t s b a s e d o n t h e s e a s o n f e a s t i v e o c c a s i o n c u l t u r e a n d t r a d i t i o n o f a u s e r w h o i s h a i l i n g f r o m a p a r t i c u l a r l o c a t i o n . I n s i g h t h e a t m a p r e p o r t s o f M o c k i n g F i s h c a n h e l p i n t r a c k i n g t h e o n s i t e v i s i t o r s l o c a t i o n a n d r e g i o n a n d c a n c o n t r i b u t e i n g e n e r a t i n g l o c a t i o n s p e c i f i c s e a r c h r e s u l t s . 2 W i d e s c a l e m o n i t o r i n g o f t h e c u s t o m e r - F o r a n y e C o m m e r c e s t o r e i t i s i m p o r t a n t t o c l o s e l y e x a m i n e t h e c u s t o m e r b e h a v i o r a n d a c t i v i t y o n t h e i r s i t e s o a s t o d e t e r m i n e t h e p r o d u c t s a n d s e r v i c e s t h a t c o u l d e n c o u r a g e t h a t p a r t i c u l a r c u s t o m e r f o r m a k i n g a p u r c h a s e . B u s i n e s s o r g a n i z a t i o n c a n k e e p t r a c k o n t h e u s e r a c t i v i t i e s l i k e t i m e o f s u r f i n g s i t e b r o w s e r a n d m e d i a p l a t f o r m u s e d b y t h e c u s t o m e r a g e g r o u p o f t h e c u s t o m e r p a r t i c u l a r i n t e r e s t g r o u p o f t h e s i t e v i s i t o r s a n d o t h e r s u c h i n f o r m a t i o n t h r o u g h t h e u s e o f i n s i g h t h e a t m a p s . 3 E a s y e x p l o r a t i o n o f t h e p r o d u c t b y c u s t o m e r - I f t h e c u s t o m e r c a n e a s i l y e x p l o r e t h e d e s i r e d p r o d u c t o n y o u r s i t e i t c a n e n h a n c e t h e c h a n c e s o f i t s p u r c h a s e . T h e w h o l e p r o c e s s o f s e a r c h i n g s h o u l d b e e n g a g i n g f o r c u s t o m e r s a n d s h o u l d h e l p c u s t o m e r s i n s e l e c t i n g t h e r i g h t p r o d u c t b y t r a c k i n g h i s / h e r i n t e r e s t l o c a t i o n s u r f i n g a c t i v i t y a n d o t h e r s u c h p a r a m e t e r s t h r o u g h h e a t m a p o f t h e w e b a n a l y t i c s t o o l s . I t w i l l h e l p i n p r o v i d i n g a l t e r n a t i v e p r o d u c t s t o c u s t o m e r s t h a t c a n b o o s t h i s / h e r c h a n c e s o f m a k i n g t h e p r o d u c t p u r c h a s e . I n c l u d e t h e r e p o r t s o f t h e s e i n n o v a t i v e t o o l s i n y o u r s e a r c h r e s u l t s s o a s t o b o o s t y o u r c o n v e r s i o n r a t e s a s w e l l a s s t o r e s a l e s . B y p r o v i d i n g e f f e c t i v e c u s t o m e r s p e c i f i c s e a r c h r e s u l t s w e c a n e a s i l y k e e p p e o p l e e n g a g e d t o o u r e C o m m e r c e s t o r e . A l w a y s r e m e m b e r t h a t “ S e a r c h i n g s h o u l d b e u s e r f r i e n d l y a n d i n f o r m a t i v e i n s t e a d o f b e i n g m o n o t o n o u s a n d i r r e l e v a n t ” . M a k e i t a g o l d e n r u l e o f y o u r b u s i n e s s a n d y o u w i l l s e e t h e b u m p e r c a s h c o l l e c t i o n t h r o u g h i n c r e a s e d s a l e s .

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