Published on March 12, 2014
How to Become A BRAND in DEMAND
Deﬁne Your Brand Create Your Brand Message Focus on Your Customer’s Pain Points Speak in a Consistent, Authen>c Voice Be Bold – Stand for Something You Believe In
Do You Know What Your Jersey is Worth?
Why is branding online Important? Your Website #1 Sales Tool It’s Social Proof Valuable For Business Development
Use a Branded Header with Tagline Free Giveaway to Build Email List Have Contact Info on Every Page Demonstrate Your Exper>se Use Video
What if Social Media Hasn’t Worked for Your Business? Inconsistent & undisciplined social media eﬀorts won’t pay oﬀ! It’s a long tail strategy! Try again and really focus your eﬀorts Know who your target audience Provide helpful content daily
6 C’s Connect Communicate Compelling Content Consistent Community Commerce
Building Relationships in Social Media Use the HELP Mantra Help Others Engage People Listen First Promote With Care
How to Become a Brand in Demand Create a Personal Blog Demonstrate Your Professional Experience Online Know Your Target Audience Use One Social Media Site 1-‐3 Times a Day
① Deﬁne Your Content Strategy ② Use a Copy Editor ③ Develop an Editorial Calendar ④ Develop an Archive of Content How to Become a Brand in Demand
Other People’s Content Your Blogs Podcasts/blog talk radio “How To” Videos Photos Answer Ques>ons Breaking Industry News Conferences updates Case Studies Product/Book Reviews
Fill Out Your Proﬁle Completely w/ a Professional Headshot Know Your Keywords Have a Strong Headline Every 6 Months Import Your Email Accounts Ask For Recommenda>ons Religiously Join at least 10 Linkedin Groups
Make Sure Your Twiaer Proﬁle Tells People How to Hire You Brand Your Twiaer Handle Sweet, Retweet Use 4:1 Ra>o Par>cipate in Regular TweetChats like #Smallbizchat Don’t Just Tweet About Business, Be Well-‐rounded
§ Invest in Custom Graphics § Brand Your Welcome Page § Post Content Once a Day § Allow Your Fans to Comment § Share Videos and Photos Often as They Tend to Get Extra Visibility § Conduct FB Contest
Google+ & YouTube Google search prioritizes content shared on these two social media sites. Google+ makes it easy to share things with only certain groups of people Google Hangout makes it easy to connect to customers thru video chats Videos have a 41% higher click-‐ through rate than plain text content By 2015, 90% of web traﬃc is expected to be video
Produce informa>ve, educa>onal or entertaining videos Create a branded YouTube Channel Add text under your video blog posts for beaer SEO & Searchability Write compelling video >tles Add metatags within YouTube videos to make SEO friendly
F Inconsistent Ac>vity Spreading Yourself Too Thin WIIFM Selling Too Quickly Not Knowing Your Best Keywords
Order This E-‐book TODAY! Melinda Emerson’s Resources www.succeedasyourownboss.com/ebook
Purchase “How to be a Social media Ninja” ebook Deﬁne Your Niche Audience Review Your Website Develop a Content Strategy Develop a 30-‐60-‐90 day social media execu>on plan
Melinda Emerson @SmallBizLady www.succeedasyourownboss.com Join #Smallbizchat 8-‐9pm ET Every Wed on Twiaer Connect on LinkedIn & Google+ Like my SmallBizLady fan page Melinda Emerson’s Contact Information
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