How To Become an Exceptional Product Team Manager

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Information about How To Become an Exceptional Product Team Manager
Business & Mgmt

Published on February 25, 2014

Author: aipmm

Source: slideshare.net

Description

Have you thought about how you can become an exceptional product team manager?
Have you wondered what you can do as a product team manager to stand out from your peers?
Have you wondered what you would do in case of a merger or slowdown?

Product team manager refers to any of the following functional roles: product manager, product marketing manager, or brand manager. People who end up in these roles tend to arrive from many paths of entry and often come from a wide variety of backgrounds.

If your goal is to become an exceptional product team manager within your organization, or land a promotion with a new company you often need to prove to your superiors and prospective employers that you have the passion, skills and abilities to effectively plan, manage, and market successful products. So, how can you gain all of these critical management skills when there's no formal educational path for product team managers?

About the Speaker:
Hector Del Castillo has over 15 years of experience transforming products to wealth for technology-based companies by building and directing high performing product teams, improving core business processes and establishing strategic partnerships. He has launched several profitable technology-based products and solutions. He provides services as a consultant, contractor, coach, or trainer to companies that want to grow by strengthening their product portfolio and creating new revenue streams.

Connect with Hector Del Castillo here: linkd.in/hdelcastillo for more information.

Upcoming Events
Reserve your seat for the next AIPMM webinar. Visit: http://aipmm.com/aipmm_webinars/.

Want To Certify Your Team?
If you have a product team of 10 or more that you want to certify, contact us at certification@aipmm.com.

About AIPMM
The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in nearly 70 countries, it is the worldwide certifying body of product team professionals.

It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.

AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.

Visit http://www.aipmm.com.

Call For Speakers: http://bit.ly/1b006vm
Subscribe: http://www.aipmm.com/subscribe
LinkedIn: http://www.linkedin.com/company/aipmm
Membership: http://www.aipmm.com/join.php
Certification: http://aipmm.com/html/certification
Articles: http://www.aipmm.com/html/newsletter/article.ph

AIPMM Webinar Series www.aipmm.com © AIPMM 2014 www.aipmm.com

© AIPMM 2014 www.aipmm.com

AIPMM Certifications AIPMM offers globally recognized certifications: • Certified Product Manager (CPM®) • Certified Product Marketing Manager (CPMM®) • Agile Certified Product Manager (ACPM®) • Certified Innovation Leader (CIL®) • Certified Brand Manager (CBM®) © AIPMM 2014 www.aipmm.com

Tweet! Use AIPMM: Lead Innovation: #AIPMM #ProdBOK Follow Hector Del Castillo: AIPMM: @hmdelcastillo @AIPMM © AIPMM 2014 www.aipmm.com

Participate and Win! • Win a free 12-month standard AIPMM membership © AIPMM 2014 www.aipmm.com

Today’s Speaker Presenter: Hector Del Castillo, CPM, CPMM Product Innovation Consultant hmdelcastillo@aipmm.com linkd.in/hdelcastillo @hmdelcastillo © AIPMM 2014 www.aipmm.com

Hector Del Castillo, CPM, CPMM, PMP @hmdelcastillo linkd.in/hdelcastillo © 2014, H. Del Castillo. All Rights Reserved. Linkd.in/hdelcastillo

1. Set SMART career objectives © 2014, H. Del Castillo. All Rights Reserved. Linkd.in/hdelcastillo

Have a Growth Plan Steps 1 2 3 4 5 6 7 8 9 10 Specific Education, Training or Growth Activity Bachelor’s degree Master’s degree Obtain project lead position PMI PMP Certification Product Management Training Product Marketing Training AIPMM CPM/CPMM Certifications Obtain product management role PMI Program Management Certification Executive MBA Program © 2014, H. Del Castillo. All Rights Reserved. Planned Date 1998 2001 2001 2005 2007 2007 2014 2014 2015 2015 Linkd.in/hdelcastillo

2. Expand Your Network © 2014, H. Del Castillo. All Rights Reserved. Linkd.in/hdelcastillo

Cultivate Communities © 2014, H. Del Castillo. All Rights Reserved. Linkd.in/hdelcastillo

3. Embrace Process Source: © 1998-2014, AIPMM, All Rights Reserved. © 2014, H. Del Castillo. All Rights Reserved. Linkd.in/hdelcastillo

Align strategies with needs Focus on creating and delivering value-added products to target Customer customers based on their unmet needs. Product (Value) Business Market © 2010-2014, H. Del Castillo, AIPMM © 2014, H. Del Castillo. All Rights Reserved. Linkd.in/hdelcastillo

Direct value creation © 2014, H. Del Castillo. All Rights Reserved. Linkd.in/hdelcastillo

4. Know Market and Customers © 2014, H. Del Castillo. All Rights Reserved. Linkd.in/hdelcastillo

Know Your Competitive Landscape © 2014, H. Del Castillo. All Rights Reserved. Linkd.in/hdelcastillo

Discover Unmet Customer Needs © 2014, H. Del Castillo. All Rights Reserved. Linkd.in/hdelcastillo

Identify Customer Segments Needs; e.g., Problems/pain points Applications/uses addressed Key functionality/attributes Degree of sophistication/quality/… Drives Product/Solution Strategy Demographics; e.g., Industry Function Geography Age/gender/income Other personal/business characteristics Drives Outreach Strategy Behaviors and Attitudes; e.g., Risk appetite/adoption Psychographics (lifestyle/personality) Stated/unstated values Usage patterns Vendor/brand loyalty Drives Adoption Strategy © 2014, H. Del Castillo. All Rights Reserved. Linkd.in/hdelcastillo

5. Think Differently © 2014, H. Del Castillo. All Rights Reserved. Linkd.in/hdelcastillo

Eliminate silos © 2014, H. Del Castillo. All Rights Reserved. Linkd.in/hdelcastillo

Create Alignment Align business, marketing and product strategies with unmet market needs. © 2014, H. Del Castillo. All Rights Reserved. Linkd.in/hdelcastillo

Use Leading Productivity Tools © 2014, H. Del Castillo. All Rights Reserved. Linkd.in/hdelcastillo

6. Coach and Mentor Others © 2014, H. Del Castillo. All Rights Reserved. Linkd.in/hdelcastillo

Share Your Knowledge © 2014, H. Del Castillo. All Rights Reserved. Linkd.in/hdelcastillo

7. Always Be Learning © 2014, H. Del Castillo. All Rights Reserved. Linkd.in/hdelcastillo

Expand Your Skills © 2014, H. Del Castillo. All Rights Reserved. Linkd.in/hdelcastillo

Develop Marketable Skills © 2014, H. Del Castillo. All Rights Reserved. Linkd.in/hdelcastillo

Get Certified © 2014, H. Del Castillo. All Rights Reserved. Linkd.in/hdelcastillo

Key Takeaways 1 2 3 4 5 • Set SMART career objectives • Expand your network • Embrace process • Know market and customers • Think differently 6 • Coach and mentor others 7 • Always be learning © 2014, H. Del Castillo. All Rights Reserved. Linkd.in/hdelcastillo

Free Consulting Session • First ten people to submit information via email • Must include name, title, company name, email address, phone number • Include a brief description of the problem or issue © 2014, H. Del Castillo. All Rights Reserved. Linkd.in/hdelcastillo

Hector Del Castillo • Senior consultant with over 15 years of experience transforming products to profit for technology-based companies • AIPMM Body of Knowledge (ProdBOK®) Contributor • Established companies – Jet Propulsion Laboratory, Lucent Technologies, MEI Technologies • Small companies and startups – Nextone Communications, Smith Micro Software • Launched 30+ Products for global deployment – HW/SW, Telecom, Enterprise Mobility, Information Security Services, Professional Development • Certified PMP®, CPM® and CPMM® • University of California at Santa Barbara, MS EE • University of Texas at El Paso, MS EE, BS EE 31 © 2014, H. Del Castillo. All Rights Reserved. Linkd.in/hdelcastillo

Q&A Presenter: Hector Del Castillo, CPM, CPMM Product Innovation Consultant hmdelcastillo@aipmm.com linkd.in/hdelcastillo @hmdelcastillo © 2014, H. Del Castillo. All Rights Reserved. Linkd.in/hdelcastillo

Upcoming Courses Athens, Greece Belgrade, Serbia Athens, Greece Follow the links above for more information, or contact: certification@aipmm.com. © 2014, H. Del Castillo. All Rights Reserved. Linkd.in/hdelcastillo

Upcoming Courses Belgrade, Serbia Follow the links above for more information, or contact: certification@aipmm.com. © 2014, H. Del Castillo. All Rights Reserved. Linkd.in/hdelcastillo

Upcoming Courses Course & Location CPM® Certification Prep Course & Exam McLean, VA Dates Days Time Mar 3-4, 2014 M, T 8:30 am – 5 pm CPMM® Certification Prep Course & Exam McLean, VA Mar 5-6, 2014 W, Th 8:30 am – 5 pm ACPM® Certification Prep Course & Exam McLean, VA Mar 7, 2014 F 8:30 am – 5 pm Follow the links above for more information, or contact: certification@aipmm.com. © 2014, H. Del Castillo. All Rights Reserved. Linkd.in/hdelcastillo

Please Join Us Again! Innovate for Growth and Price for Profits Improve Product Design Through Gamification Mar 14th, 12 pm ET Mar 28th, 12 pm ET AIPMM Webinar Series: http://aipmm.com/aipmm_webinars Global Product Management Talk: http://www.blogtalkradio.com/prodmgmttalk Stay Informed! Announcements: http://www.aipmm.com/subscribe Call For Speakers: http://www.boldpm.com/call_for_speakers LinkedIn: http://www.linkedin.com/company/aipmm Membership: http://www.aipmm.com/join.php Certification: http://aipmm.com/html/certification/ © 2014, H. Del Castillo. All Rights Reserved. Linkd.in/hdelcastillo

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