How to become a popular Instabrand

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Information about How to become a popular Instabrand

Published on July 10, 2016

Author: justkirsten

Source: slideshare.net

1. 9 TIPS TO BECOME A 
 POPULAR INSTABRAND
 @kirstenjassies

2. POPULAR DUTCH INSTABRANDS BALR 986.000 Cluse Watches       322.000 Filling Pieces Footwear  299.000 Suitsupply                 239.000 G-Star RAW                  237.000 Scotch & Soda        145.000 HEMA                      141.000  Fashionchick            79.000 C&A                           62.000 Basket stores            48.000 followers on Instagram

3. STYLEGUIDE FREQUENCY & TIMING BE SOCIAL SET GOALS ADJUST PROFILE TEXT USE HASHTAGS CLAIM HASHTAGS WORKING WITH INFLUENCERS ADVERTISE 9 Ideas to grow faster on Instagram POPULAR INSTABRAND * @KIRSTENJASSIES * @IGMARKETINGNL

4. STYLEGUIDE FREQUENCY & TIMING BE SOCIAL SET GOALS ADJUST PROFILE TEXT USE HASHTAGS CLAIM HASHTAGS WORK WITH INFLUENCERS ADVERTISE POPULAR INSTABRAND * @KIRSTENJASSIES * @IGMARKETINGNL

5. STYLEGUIDE

6. STYLEGUIDE What do you take from your corporate identity and what not? Pick three brand values every image has to represent What feeling do you want to transfer? Fun, raw, soft, …. What colours have to be dominant? Create a rythm: portrait, building, portrait, building etc Distance to camera and photography corner: straight from above or 
 from up front for example Details work better than overview pictures 
 POPULAR INSTABRAND * @KIRSTENJASSIES * @IGMARKETINGNL

7. STYLEGUIDE FREQUENCY & TIMING BE SOCIAL SET GOALS ADJUST PROFILE TEXT USE HASHTAGS CLAIM HASHTAGS WORK WITH INFLUENCERS ADVERTISE POPULAR INSTABRAND * @KIRSTENJASSIES * @IGMARKETINGNL

8. FREQUENCY & TIMING

9. FREQUENCY & TIMING How often (per day) is your target audience on Instagram? The more frequent you post, the more visible you become Guidline: once a day Is your content relevant on certain days or on a certain point of time In general: people are most active on breaks or while travelling/commuting POPULAR INSTABRAND * @KIRSTENJASSIES * @IGMARKETINGNL

10. STYLEGUIDE FREQUENCY & TIMING BE SOCIAL SET GOALS ADJUST PROFILE TEXT USE HASHTAGS CLAIM HASHTAGS WORK WITH INFLUENCERS ADVERTISE POPULAR INSTABRAND * @KIRSTENJASSIES * @IGMARKETINGNL

11. BE SOCIAL

12. BE SOCIAL Follow accounts that are relevant to you (back) Like and comment on posts from your followers but also from non- followers Thank or comment on others who comment you on your posts Start a conversation by asking questions, using mentions or tagging Be active, like and comment as much as you can POPULAR INSTABRAND * @KIRSTENJASSIES * @IGMARKETINGNL

13. STYLEGUIDE FREQUENCY & TIMING BE SOCIAL SET GOALS ADJUST PROFILE TEXT USE HASHTAGS CLAIM HASHTAGS WORK WITH INFLUENCERS ADVERTISE POPULAR INSTABRAND * @KIRSTENJASSIES * @IGMARKETINGNL

14. SET GOALS

15. SET GOALS Your goals on Instagram have to fit your overall marketing goal(s) When you have a clear goal on you want to achieve on Instagram, you know what to post Type of goals: branding, communication, campaigns, product features, leads, community-building, sales. Pick max two Change your profile text with those goals in mind POPULAR INSTABRAND * @KIRSTENJASSIES * @IGMARKETINGNL

16. STYLEGUIDE FREQUENCY & TIMING BE SOCIAL SET GOALS ADJUST PROFILE TEXT USE HASHTAGS CLAIM HASHTAGS WORK WITH INFLUENCERS ADVERTISE POPULAR INSTABRAND * @KIRSTENJASSIES * @IGMARKETINGNL

17. ADJUST PROFILE TEXT

18. ADJUST PROFILE TEXT Who or what are you? What do you do, tell a short story or use catch words or emoji’s Why should people follow this account? What’s in it for them? Does your story match your last 9 photos? Think hard about the only link you have: create a mobile landingspage Do you have a unique hashtag? Communicate it here Everything has to fit in 150 signs, but you can change regularly POPULAR INSTABRAND * @KIRSTENJASSIES * @IGMARKETINGNL

19. STYLEGUIDE FREQUENCY & TIMING BE SOCIAL SET GOALS ADJUST PROFILE TEXT USE HASHTAGS CLAIM HASHTAGS WORK WITH INFLUENCERS ADVERTISE POPULAR INSTABRAND * @KIRSTENJASSIES * @IGMARKETINGNL

20. USE HASHTAGS

21. USE HASHTAGS By using hashtags Instagram users categorise their own images By using relevant hashtags you photos can be seen by potential followers/ clients Research hashtags on Instagram and use tools like websta.me en hashtagify.me Which hashtags do your followers use? With tools like Iconosquare and Union Metrics you can track hashtags With hotkeys in your smartphone you can create lists of important hashtags POPULAR INSTABRAND * @KIRSTENJASSIES * @IGMARKETINGNL

22. STYLEGUIDE FREQUENCY & TIMING BE SOCIAL SET GOALS ADJUST PROFILE TEXT USE HASHTAGS CLAIM HASHTAGS WORK WITH INFLUENCERS ADVERTISE POPULAR INSTABRAND * @KIRSTENJASSIES * @IGMARKETINGNL

23. CLAIM HASHTAGS

24. CLAIM HASHTAGS Monitor Instagram to see if people use #yourbrandname Think of a fun and smart hashtag to claim, like #foods4thought from @Wholefoods and #thefrankeffect from @FrankBod Check if the hashtag you thought of is unique enough Call out fans in your profile text and posts to add hashtags to photos they post of your product or service like #Scotspirit #SeeAustralia POPULAR INSTABRAND * @KIRSTENJASSIES * @IGMARKETINGNL

25. STYLEGUIDE FREQUENCY & TIMING BE SOCIAL SET GOALS ADJUST PROFILE TEXT USE HASHTAGS CLAIM HASHTAGS WORK WITH INFLUENCERS ADVERTISE POPULAR INSTABRAND * @KIRSTENJASSIES * @IGMARKETINGNL

26. WORK WITH INFLUENCERS

27. WORK WITH INFLUENCERS Which popular Instagrammers like your band or have posted something already? A brand like @CLUSEwatches has become popular because of paid cooperations with influencers Pick the right influencers that fit your brand, the message has to be credible and relevant for their followers The deeper in the niche or community, the greater the influence A cooperation is a two way street: the influencer also has to gain something, not necessarily money (but mostly that’s it) An influencer is not perse an ambassador POPULAR INSTABRAND * @KIRSTENJASSIES * @IGMARKETINGNL

28. STYLEGUIDE FREQUENCY & TIMING BE SOCIAL SET GOALS ADJUST PROFILE TEXT USE HASHTAGS CLAIM HASHTAGS WORK WITH INFLUENCERS ADVERTISE POPULAR INSTABRAND * @KIRSTENJASSIES * @IGMARKETINGNL

29. ADVERTISE

30. ADVERTISE Before you start advertising understand how Instagram works and what your followers like Advertise with your most liked or commented posts Advertising means choosing a call to action, there is no option yet for advertising only for followers: more info, download app etc Target specific: try to decide on your target audience: male/female, interests, location, friends from friends etc Advertising via Facebook, but before the end of the year you can do it from the app self when company pages will be launched POPULAR INSTABRAND * @KIRSTENJASSIES * @IGMARKETINGNL

31. SNAPCHAT

32. SNAPCHAT Snapchat’s core philosophy is “delete is our default”  100 million daily users 200 million worldwide, more than a third from 18-34 year old in the US, so not only teens! 1 million Dutch people 10 billion video's daily. On Facebook that’s 8 billion video’s Best content is creative, behind the scenes, humour, slice-of-life, VIP Content Discovery = magazine 2.0 not only for media brands but also for agencies and webshops SNAPCHAT live: news for young adults made by young adults POPULAR INSTABRAND * @KIRSTENJASSIES * @IGMARKETINGNL

33. FASHION BRANDS ON SNAPCHAT REFINERY29 is one of the most popular fashion (media) brands Brands like Asos, Everlane, Glossier, H&M, Maybelline and Sephora often post several times per week. Even luxury fashion brands, including Burberry, Dior, Fendi, Gucci, Louis Vuitton, Marc Jacobs, Mulberry and Valentino, have accounts In the Netherlands Footlocker and Bijenkorf are starting to grow UPDATE DAILY! Show your personality. Be real. One-to-one. POPULAR INSTABRAND * @KIRSTENJASSIES * @IGMARKETINGNL

34. KIRSTEN JASSIES INSTAGRAM - SNAPCHAT - VIDEO
 www.justK.nl * @kirst_enj * @igmarketingnl Questions? POPULAR INSTABRAND * @KIRSTENJASSIES * @IGMARKETINGNL

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