Published on December 22, 2016
1. How To Be An Author And Grow Your Business Bhavna Dalal
2. About Me ◻ICF Certified PCC, M.B.A. I.I.M. Calcutta, ◻B.E.(Electronics) ◻Leadership Development Specialist, Executive Coach, Facilitator, Engineer, Author, Forbes Columnist, Speaker ◻Founder and CEO of Talent Power Partners. ◻Worked in technology start-ups and Fortune 500 companies within the education, retail, banking, consulting, NGO and technology industries. ◻Lived in South Africa ( 1 year ), United States ( 15 years ) and India ◻Chair on the Board of Directors of Bodhi Education Society (NGO)
3. My Book ◻Examines the dynamics of decision-making in teams. ◻Endorsements by Marshall Goldsmith, Former CEO’s of Target, Bank of Baroda, 3M. Dean of Fordham Univ. etc. ◻Presents insights along with practical, structured, research backed processes and models using examples and case studies of companies like Amazon, Tesla, eBay ◻Includes a collection of insights from the Leadership Development workshops facilitated on team alignment and team decision-making. https://www.amazon.in/dp/B01MXF5QEM Rs. 199
4. This Webinar Is For You If: IV. You want to help others with your ideas VI. You want to get speaking projects VIII. You always wanted to be an author II. You want to grow your business VII. You want to learn new tools III. You want to build your brand V. You want to become an expert in the field I. You have something you just have to say
5. Do You Aspire To Be An Author? Why ? POLL
6. Agenda ◻Why Write a Book? ◻Business Impact of Being an Author ◻What to Consider Before Becoming an Author ◻Nonfiction Books ◻The Idea ◻Planning Your Writing ❖ The Writing Process ❖ Publishing - Self vs. Traditional ❖ Marketing
7. Why Write A Book ? According to Jack Covert, CEO of 800- CEO-READ and co-author of The 100 Best Business Books of All Time, there are about 11,000 business books published every year in the US. Image credit: http://cliparts.co
8. What do you think you will gain from writing a book? POLL
9. Survey - The Business Impact of Writing A Book In 2006, RAIN Group, a marketing consultancy for professional service providers, released the results of a survey of 200 business-book authors. They called it The Business Impact of Writing a Book.
10. Benefits of Writing a Book 1. Lay out your key intellectual property 2. Give clear idea to clients and staff of your core ideas, products and principles 1. Generate more leads 2. Close more deals 3. Increase legitimacy 4. Improve employee morale Business Credibility 1. Be considered an expert 2. Show commitment to your craft 3. Get speaking engagements 4. Charge higher fees Brand Clarity Personal Credibility
11. Things To Consider Before You Start Writing 1. Already an expert 2. On the verge of becoming one 1. Must have single-minded focus 2. Need to be organized 3. Discipline to stick to plan Focus and Discipline 1. Need lots of free time, flair for writing 2. Must have urge to spread a message 3. Learn many disciplines simultaneously Best Time to Write Time and Effort
12. Characteristics of Nonfiction Books Factual Impart Knowledge How to Inspirational/Insights/Thought Leadership Story Based on Facts
13. What is your favorite non-fiction book? POLL
14. Typical Elements of Nonfiction Writing Cite research Use examples or case studies Add your insights Send a message Share your experience
15. Writing Is... Coming up with ideas Drafting those ideas into pieces Editing those pieces for publication
16. What You Need An Idea Marketing Channels Publishing Channels A Word Processor
17. Your Idea What resonates with you? If this book does not get written, what will the world miss out on?
18. The Idea - Look, Listen, Learn ◻What problem are you trying to solve? ◻Who is your reader? ◻What’s selling? Authors? Topics? Blogs? Ask around. ◻What are successful authors doing well? ◻What segment of the market is being neglected? How can you fill this gap? ◻Why is your idea different?
19. What is your idea? POLL
20. Creativity □ Allow ideas to flow through you □ Capture thoughts that come to you, make notes. □ Write for yourself and for others □ Shift from thinking and doing to feeling and being
21. Planning Your Writing “How many words do you need to make a book?” “As many as you need and not one more.” -Anonymous □ 300 words: blog post □ 1,000 words: magazine article □ 10,000 words: short eBook or print book □ 40,000–50,000 words: good-sized nonfiction book □ 60,000–70,000 words: longer nonfiction book □ 80,000 words–100,000 words: typical novel length
22. Planning Your Writing Build your support group. Choose a unique place to write. Have a set time to work on your book everyday. Give yourself weekly deadlines.
23. Build Your Support Group ◻ Mentors ◻ Coaches ◻ Book Coaches ◻ Ghost Writers ◻ Writing Groups ◻ Agents
24. The Writing Process Collect Insights Have an Outline Start Small Get Early Feedback Stir informal discussions and debates on your topic at parties, gatherings etc. Write up a table of contents to guide you. Then break up each chapter into a few sections. Think of your book in terms of beginning, middle, and end. Anything more complicated will get you lost. 300 words per day is plenty. Nothing stings worse than writing a book and then having to rewrite it, because you didn’t let anyone look at it. Have a few trusted advisers to help you discern what’s worth writing.
25. The Writing Process Editing Ship Be Committed Above All, Be Kind To Yourself Leave the spell check, punctuation and grammar for later. No matter what, finish the book. Send it to the publisher, release it on Amazon, do whatever you need to do to get it in front of people. However, stay open to all possibilities.
26. The Writing Process Breaking the slow writing myth: ◻The first step to writing anything is to get the words out. Whether it’s a book or a blog post, your job is to get it done, now. ◻The faster you get the words out, the sooner you can start editing. And as we all know, all good writing is rewriting. ◻The faster you write, the more you write. And the more you write, the better you write.
27. The Commandments of The Writing Process I. Thou shalt write daily. I. Thou shalt edit later. I. Thou shalt commit to deadlines.
28. PUBLISHING Traditional publishing Self-publish Small publisher Large publisher EbookPrint book
29. Self-Publishing 1. Available to all 2. Eco-friendly option 3. Lower cost than regular print books 1. Formatting is more complicated than an ebook 2. Costlier option 3. Smaller, niche markets 4. Greater control over final product 1. Formatting is simple 2. Inexpensive publishing option 3. Fast publication process 4. Global access eBooks Print books Print on demand
30. Self-Publishing Sites Website Royalty Amazon Kindle Direct Publishing Upto 70% PayHip 95% BookTango 100% Blurb 100% FastPencil 80% Scribd Depends on distribution partner NookPress 40-65%
31. Traditional Publishing Consider both small publishers and big publishers Advantages of Traditional Publishing Disadvantages of Traditional Publishing Lesser autonomy Profit sharing Get away from project management No money investment from you Broader distribution for your book Help with formatting, cover, index
32. Traditional Publishing ◻Why is your book a marketable product? ◻Business plan for your book ◻For nonfiction books, write your proposal before finishing the manuscript ◻Most proposals are around 10-25 pages Having a complete manuscript does not let you off the hook for writing a proposal.
33. Components of a Proposal
34. Marketing Channels ◻ Websites ◻ Blogs ◻ Email lists and opt-in incentives (e.g. newsletters or some small product) ◻ Corporate contacts ◻ Speaking opportunities ◻ Digital marketing Image credit: http://www.outsidesource.com/blog/making-sense-of-multi-channel-marketing
35. In Conclusion Why write a book? Gain personal credibility, business credibility, and brand clarity. Plan your work and find your voice. Set deadlines for yourself, and stick to them! Don’t forget about publishing and marketing channels. You’re not alone! Build a support network to help you through.
36. Questions? Bhavna Dalal firstname.lastname@example.org +91 9008352211 www.bhavnadalal.com www.talentpowerpartners.com