How To Activate Brand Campaigns And Drive In-Store Product Trial

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Information about How To Activate Brand Campaigns And Drive In-Store Product Trial
Marketing

Published on February 4, 2014

Author: Coupons-com-Ltd

Source: slideshare.net

Description

With consumers spending an increasing amount of time online, the challenge for FMCG brand marketers is not only to engage consumers with their campaigns, but to activate product trial in the supermarket.
The big question is 'How do you 'bridge' the gap between digital promotions and in-store sales?'
Watch our short video on how digital printable coupons can help FMCG manufacturers (and their agencies) bridge this gap, as well as increase campaign performance.

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