Published on March 1, 2014
How to make multi-sensory advertising work off-line and online?
Minimal use of MULTI-SENSORY ADVERTISING
Additional effectiveness of triggering MULTIPLE SENSES + 70% + 30% 3 senses 5 senses
Senses and ADVERTISING CHANNELS Taste Touch See Smell Hear
OFF-LINE CAN TRIGGER ALL SENSES
BUDGET REALITY: most campaigns are TV and /or online dominated
CHALLENGE: how to trigger multiple senses online and off-line and increase effectiveness?
INTEGRATED CAMPAIGN: website, Twitter, mailing,YouTube
RESPONSE: Print Power website visits 6-29% increase YouTube: 2,500 views Twitter: numerous RT and mentions Mailing: response rate 4-24%
RESPONSE RATES SENSORY MAILING 24,2 Spain 17,5 Finland 14,7 Italy 14,0 Belgium 13,3 Portugal 11,6 Austria France 10,7 Netherlands 10,6 8,0 UK 4,0 Norway 0 5 10 15 20 25 %
BUDGET REALITY: triggering more senses off-line will also increase your online effectiveness
THANK YOU Ulbe Jelluma #Printpower #ulbe
Canvas Prints at Affordable Prices make you smile.Visit http://www.shopcanvasprint...
30 Días en Bici en Gijón organiza un recorrido por los comercios históricos de la ...
Con el fin de conocer mejor el rol que juega internet en el proceso de compra en E...
With three established projects across the country and seven more in the pipeline,...
Retailing is not a rocket science, neither it's walk-in-the-park. In this presenta...
Do sensory ad appeals inﬂuence brand attitude? ... Available online xxxx Keywords: Sensory preference ... the sensory approach to advertising effectiveness.
Proof That Online Search Ads Can Boost Offline ... Retailers have long relied on search advertising to increase online ... But if the effectiveness of ...
... response to TV advertising. Analytics revealed that the ... off-line and online spending ... from TV to online display will boost ...
... we suggest 5 tips that may help boost sensory marketing: ... reflecting the effectiveness of this sensory ... Their advertising too was a play ...
... it has been another banner year for advertising on and around the big screen. ... sensory impact can also boost effectiveness ... as online ...
... offline marketing and online marketing strategies are more ... advertising, and managing staff. ... in their campaigns can increase the effectiveness ...
A Hierarchical Marketing Communications Model of Online and ... online advertising amplifies the effectiveness ... effectiveness of banner advertising ...
By subscribing you will automatically opt in to our regular newsletters and emails about the effectiveness of print media in a multi-channel world