How Purple Used Video Advertising To Go From Zero to Public in Two Years By Bryant Garvin

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Information about How Purple Used Video Advertising To Go From Zero to Public in Two Years...

Published on October 31, 2018

Author: SearchMarketingExpo

Source: slideshare.net

1. @BryantGarvin#SMX #24B Once Upon a Mattress How Purple Used Video Advertising To Go From ZERO to PUBLIC in Two Years

2. @BryantGarvin#SMX #24B Family is everything to me

3. @BryantGarvin#SMX #24B @BryantGarvin@iServeHQ

4. @BryantGarvin#SMX #24B Video First

5. @BryantGarvin#SMX #24B Google Trends THE GROWTH

6. @BryantGarvin#SMX #24B

7. @BryantGarvin#SMX #24B

8. @BryantGarvin#SMX #24B @LifeOnPurple @BrettSwensen “Stories Are Remembered 22x More Than Facts Alone” -- Stanford Study https://womensleadership.stanford.edu/stories

9. @BryantGarvin#SMX #24B “We are hard-wired to pay attention to stories. A story is a vehicle for emotion, and a purchase is always an emotional decision... well, until the robots take over the world.” -Sterling Ungerman – Purple Content Writer

10. @BryantGarvin#SMX #24B “95% of all cognition, all the thinking that drives our decisions and behaviors, occurs unconsciously—and that includes consumer decisions.” -Gerald Zaltmanm Harvard Business Professor

11. @BryantGarvin#SMX #24B Share these #SMXInsights on your social channels! #SMXInsights Consumers Buy On Emotion Video Drives Emotion

12. @BryantGarvin#SMX #24B @BryantGarvin@iServeHQ Two Seconds

13. @BryantGarvin#SMX #24B @BryantGarvin@iServeHQ TEST EVERYTHING

14. @BryantGarvin#SMX #24B @BryantGarvin@iServeHQ The INTRO

15. @BryantGarvin#SMX #24B @BryantGarvin@iServeHQ

16. @BryantGarvin#SMX #24B @BryantGarvin@iServeHQ

17. @BryantGarvin#SMX #24B

18. @BryantGarvin#SMX #24B Share these #SMXInsights on your social channels! #SMXInsights First 2 Seconds is the most important TEST YOUR INTROS!!! Even the BEST videos can be improved

19. @BryantGarvin#SMX #24B

20. @BryantGarvin#SMX #24B Over 1.5 Billion Users

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22. @BryantGarvin#SMX #24B 68% use this channel to help make Purchase Decisions

23. @BryantGarvin#SMX #24B 80% of 18-49 year olds Watch YouTube in a given month

24. @BryantGarvin#SMX #24B Only 9% of US Small Businesses use YouTube

25. @BryantGarvin#SMX #24B

26. @BryantGarvin#SMX #24B Only Pay AFTER 30 Seconds Or Completed Video

27. @BryantGarvin#SMX #24B Share these #SMXInsights on your social channels! #SMXInsights YouTube is blue ocean Be where your competitors ignore Pay only on completed view or 30 seconds

28. @BryantGarvin#SMX #24B AMAZING TARGETING

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39. @BryantGarvin#SMX #24B How You Measure Bruh?

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42. @BryantGarvin#SMX #24B Susan Wenograd @SusanEDub

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45. @BryantGarvin#SMX #24B Create a Separate AdWords Account & Conversion Pixel for YouTube Prospecting

46. @BryantGarvin#SMX #24B Share these #SMXInsights on your social channels! #SMXInsights Test Custom Affinity & Custom Intent Audiences Monitor Search Lift Separate AdWords Account & Pixel for YouTube Prospecting

47. @BryantGarvin#SMX #24B @BryantGarvin@iServeHQ WRAP UP

48. @BryantGarvin#SMX #24B TEST TEST TEST

49. @BryantGarvin#SMX #24B • 13+ years SEM/Digital Specific • Started at Lycos… yeah that Lycos • First Ads Dude at Purple • Head of Advertising @ iServe • Family is everything to me

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