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How Physicians Use Social Media In Medicine

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Information about How Physicians Use Social Media In Medicine
Science-Technology

Published on July 28, 2008

Author: jbselz

Source: authorstream.com

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The New Social Media : The New Social Media How Physicians Can Use Social Media to Improve Medicine Jason Bhan, MD June 27, 2008 Learning Objectives : Learning Objectives Define Social Media Understand the uses of Social Media in Healthcare Know how to implement Social Media into your practice of medicine What is Social Media? : What is Social Media? The various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio + the Community it involves Examples of Social Media applications include : Examples of Social Media applications include Communication Blogs Social Networking Micro-blogging/presence Collaboration Wikis Social Bookmarking Opinion and Ratings Multimedia Audio/Video/Photo Facebook : Facebook Wikipedia : Wikipedia Linkedin : Linkedin YouTube : YouTube Medicine and Healthcare generally lag behind in technology adoption but things are changing : Medicine and Healthcare generally lag behind in technology adoption but things are changing 100% - 90% - 80% - 70% - 60% - 50% - 40% - 30% - 20% - 10% - 2001 2003 2005 2006 Internet is Essential to My Practice Internet Improves Clinical Knowledge Percentage of Physicians Agreeing With Statement From Manhattan Research Taking the Pulse V6 (2006) Percentage of Physician Online Activity Now Medicine is beginning to take advantage of Social Media : Now Medicine is beginning to take advantage of Social Media 2004 2008 The first on the scene was the empowered patient : The first on the scene was the empowered patient Patients are participating in online communities to share and discuss daily life struggles to coping with rare diseases Then, savvy physicians began to engage their patients : Then, savvy physicians began to engage their patients Blogs Expert Q&A sites Video Now, Physicians are collaborating with other Physicians : Now, Physicians are collaborating with other Physicians Learning in real time from peers across geographies and across specialties Sharing ideas discussing new practices Accessing collective insights and experience from a broader group Disseminating information more quickly and more efficiently The reality of the Social Web : The reality of the Social Web Our patients are interacting with other Patients and other Physicians online Physicians are learning every day from each other in new and innovative ways Now, more and more physicians are embracing social media : Now, more and more physicians are embracing social media Percentage of Physician Online Activity Physicians 2007 800,000 (93% of All Physicians are Online) Use internet during patient consultation 142,000 Users of new media (blogs, video, audio) 487,000 Use Search Engines to find medical information 610,000 Where do we learn about social media? On our own? Conferences? The Internet? From Manhattan Research Taking the Pulse V6 (2006), Throughout medical school and residency, we learn in groups : Throughout medical school and residency, we learn in groups But the training is focused on self-learning and self-reliance Critical appraisal of medical literature Use of EBM tools Internet Searches How to use a phone There is a giant transition as we move from Residency to Reality : There is a giant transition as we move from Residency to Reality Isolation Steep Learning Curve Information overload Complete shift of focus We tend to get buried in the day to day - and acquire habits : We tend to get buried in the day to day - and acquire habits Read the same journals Practice the same medicine Interact with the same physicians The world of social media offers new tools to break out from the old practice : The world of social media offers new tools to break out from the old practice Blogs Physician Collaboration Video and Podcasts What do Physicians blog about? : What do Physicians blog about? Informative health updates Personal stories Healthcare Technology Other areas of clinical or practice interest Physicians may blog to patients, to the general public, or to each other Before you blog : Before you blog Who are you blogging to? A blog is a tool for Communication Peers Patients Family Can you commit the time? Regular updates (at least 1 post every 1-2 weeks) Can you provide interesting content? Be careful, we are not the general public : Be careful, we are not the general public The Story of Dr. Flea Blog by an anonymous pediatrician "in solo practice in the Northeast U.S." Take liability concerns to heart, be smart Polarizing Topics What is the purpose of Physician Collaboration through Social Media : What is the purpose of Physician Collaboration through Social Media Accessing the collective wisdom of your peers Asking Questions Social Bookmarking Case Presentations Wiki Collaboration Networking Know who you are collaborating with Build a referral base or network There are known benefits of Peer Collaboration : There are known benefits of Peer Collaboration These exchanges allow us to mix evidence with experience Have meaningful exchanges with our peers more frequently Connect the Tower with the Trenches And some questions still to be answered : And some questions still to be answered Does access to an online collaborative environment help physicians learn better What influence does social networking have on behavior change What factors can influence the utility of a physician social media site? : What factors can influence the utility of a physician social media site? Security Anonymity Expert Community Trust Tools/Features Options for Physician Collaboration : Options for Physician Collaboration Wikis : Wikis Physician Wiki Participation Should we use Wikipedia or a specific physician centered wiki? Who should have access? Should there be editorial oversight? An example of medically focused social media : An example of medically focused social media An example of physician to patient communication : An example of physician to patient communication The Choice is Yours : The Choice is Yours Engage your patients and your peers Access a larger community Share your experience with others Be a part of the force transforming medicine Connect with Me : Connect with Me Email jmbhan@gmail.com www.ozmosis.com jason www.twitter.com jmbhan www.facebook.com http://www.new.facebook.com/pages/Ozmosis/ www.linkedin.com

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