How Personal Branding Works for Employees and Employers

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Information about How Personal Branding Works for Employees and Employers
Business & Mgmt

Published on March 16, 2014

Author: Arbunize



Your corporate brand is a valuable asset. Today’s employee also has the ability to be recognized as a brand. This is known as personal branding. When employees successfully brand themselves as experts in an industry, both the employee and the employer can achieve measurable benefits. -


They are talking about it…

Question #1 : Tell us about yourself? Question #2 : What do you value? Question #3 : What are you passionate about? Question #4 : What motivates you? Question #5 : What makes you remarkable? Interviews

Signal #1 : Diligent Signal #2 : Consistent Signal #3 : Relevant Signal #4 : Interesting Signal #5 : Interested Employers hear for Brand Signals

Employers look for Brand Footprints

just being GOOD isn’t good enough!

Dead or Alive?

Personal Brands

Conformity  Commodity

Individualism  Innovation

Employer  Employee Personality encourages Contribution Contribution leads to Engagement Engagement adds Business Value

Personal brands aggregate to Corporate brands!

Bringing Publicity & Visibility

Building Organizational Credibility

Expands Influence

Increases Engagement Levels

Human Connection to Organization


BrandingToolkit Reference CV Portfolio Step #1 : Build Inventory V-Card

Step #2 : Develop a (Brand) Plan

Step #3 : Craft Your Identity

Step #4 : Choose the Right Tools & Channels Online Profiles PR channels

Step #5 : Experiment, Measure & Repeat How to Measure  Coming Soon…

BRANDING Manage your Online Identity with Arbunize Support Us | Follow Us

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