How Personal Branding Works for Employees and Employers

50 %
50 %
Information about How Personal Branding Works for Employees and Employers
Business & Mgmt

Published on March 16, 2014

Author: Arbunize



Your corporate brand is a valuable asset. Today’s employee also has the ability to be recognized as a brand. This is known as personal branding. When employees successfully brand themselves as experts in an industry, both the employee and the employer can achieve measurable benefits. -


They are talking about it…

Question #1 : Tell us about yourself? Question #2 : What do you value? Question #3 : What are you passionate about? Question #4 : What motivates you? Question #5 : What makes you remarkable? Interviews

Signal #1 : Diligent Signal #2 : Consistent Signal #3 : Relevant Signal #4 : Interesting Signal #5 : Interested Employers hear for Brand Signals

Employers look for Brand Footprints

just being GOOD isn’t good enough!

Dead or Alive?

Personal Brands

Conformity  Commodity

Individualism  Innovation

Employer  Employee Personality encourages Contribution Contribution leads to Engagement Engagement adds Business Value

Personal brands aggregate to Corporate brands!

Bringing Publicity & Visibility

Building Organizational Credibility

Expands Influence

Increases Engagement Levels

Human Connection to Organization


BrandingToolkit Reference CV Portfolio Step #1 : Build Inventory V-Card

Step #2 : Develop a (Brand) Plan

Step #3 : Craft Your Identity

Step #4 : Choose the Right Tools & Channels Online Profiles PR channels

Step #5 : Experiment, Measure & Repeat How to Measure  Coming Soon…

BRANDING Manage your Online Identity with Arbunize Support Us | Follow Us

Add a comment

Related presentations

Canvas Prints at Affordable Prices make you smile.Visit http://www.shopcanvasprint...

30 Días en Bici en Gijón organiza un recorrido por los comercios históricos de la ...

Con el fin de conocer mejor el rol que juega internet en el proceso de compra en E...

With three established projects across the country and seven more in the pipeline,...

Retailing is not a rocket science, neither it's walk-in-the-park. In this presenta...

What is research??

What is research??

April 2, 2014

Explanatory definitions of research in depth...

Related pages

How Personal Branding Works for Employees and Employers

How Personal Branding Works for Employees and Employers ... Hash: Arbunize; Needs Curation; Branding; Personal Branding ... Sources: Edit
Read more

Personal branding - Wikipedia, the free encyclopedia

Personal branding is the ... for employees to build up their personal brand ... branding may afford potential employers the ...
Read more

How Personal Branding helps retain your Best Employees: an ...

Microsoft for Work. Menu. ... and works with nearly ... employers when it comes to investing in personal branding for their employees? A: ...
Read more

The Complete Guide to Building Your Personal Brand

In this guide to personal branding you will learn ... The Complete Guide to Building Your Personal ... you might work for a business that works ...
Read more

Personal Branding 101 for Employees - Group Coaching

Personal Branding 101 for Employees ... and works with you to weave a narrative that’s attractive to employers. ...
Read more

Employer branding - Wikipedia, the free encyclopedia

The term "employer branding" was first publicly ... organisation from other employers; ... organisation for employees to understand their ...
Read more

Three Steps For Transforming Employees Into Brand Ambassadors

I’m a personal branding ... employers win because they ... The most successful companies help employees understand their personal ...
Read more

How to Maintain Your Personal Brand as a Corporate ...

It functions as a self-promotion agent that works for the practitioner ... Search on Smashing Magazine ... Personal branding enhances corporate ...
Read more

Employers Branding | LinkedIn

Moreover employers branding ... person who works at Company ABC. Wherever you work and many years into your career across employers, you are the Branding ...
Read more