How Nonprofits Drum Up Giving Through Social Media

50 %
50 %
Information about How Nonprofits Drum Up Giving Through Social Media
Social Media

Published on February 19, 2014

Author: raymundf23



Why nonprofits are using social media to raise money for their cause. Nine successful case studies of how they're fundraising using social networks. What challenges are up ahead for nonprofit organizations trying to get donations through Twitter or Facebook.

How Nonprofits Drum Up Giving Through Social Media Raymund Flandez, Staff Writer The Chronicle of Philanthropy @raymundf23

What I Plan to Talk About ● ● ● ● 9 Case Studies Successes Challenges Next Steps

What I Don’t Plan to Talk About ● Why Your Nonprofit Should Use Social Networks to Raise Money ● Define the Various Social Networks ● Charity: Water

1. Create a mini-campaign on Twitter Grist ● Power Hour campaign ‘A mystery donor will give us $1K if 20 ppl donate in 1hr. Any amount!’ ● Microfundraising trend ● Using powerbrokers ● Need for huge base

2. Share the love Minnesota Public Radio ● Mobile-friendly donation page ● Ask why they support MPR ● Share responses on Twitter, Facebook ● Testimonials get RT’ed, used in ads

3. Find where your supporters are NAACP ● Going mobile ● Sharing viral images ● Tailoring messages through microsites: and

4. Target for planned giving The San Antonio Area Foundation Richmond Jewish Foundation ● Twitter: free willpreparation workshop ● Twitter: learn re: DAFs

5. Build on your awareness efforts Human Rights Campaign ● Spur advocacy among charity supporters ● Updating profile photos on Facebook ● Those advocates are better donors since they’ll likely to give again

6. Crank up your base support Academic Success ● Columbia University ● Indiana University Alumni Association ● University of Massachusetts ● Skidmore College ● Georgetown University

7. Put a human face to your cause Compassion International ● What impact will my contribution have? ● Used Twitter to tell story of a young boy from Burkina Faso ● Raised $23,000 to fly the boy to India for heart surgery

8. Use short videos effectively Broadway Cares/ Equity Fights Aids ● Used Instagram video in year-end fundraising appeal ● Enlisted Broadway actors to help spread word among fans

9. Be creative with what you’ve got Urban Ministries of Durham ● History of interactive:; ● Worked with pro-bono agency ● $30 teddy bear; $1,750 walk-in freezer

Successes ● Those orgs that use social networks to connect with supporters regularly: up 40% ● Engage supporters on social media with 50% that’s not your content ● Discover more about your donors, esp. major ones

Challenges ● Predicting where your supporters are heading next ● Budgeting for resources ● Tracking your fundraising results

Next steps ● Keep an eye on Facebook’s Donate button ● Don’t underestimate power of nostalgia to connect with donors ● Use Instagram to promote your campaign

Thank You Contact info: raymund.flandez@ 202-466-1047 @raymundf23

Add a comment

Related presentations



November 11, 2014

monografia de papantla

Small deck used during Use Case roundtable at JiveWorld 2014. On each on the 14 ta...

This 30 minute presentation was given at the 2014 Rochester Young Professionals En...

Related pages

Social Media For Nonprofits

Tweetchats are where you can learn in community with us about mobile and social media for nonprofits. ... through social media. ... Up Workplace Giving ...
Read more

Infographic: Social Media’s Impact on Giving in 2012 | Non ...

The average online donation through social media is increasing ... as online donations were up by 53 ... more nonprofits using Facebook for giving, ...
Read more

social media trends of nonprofits in 2012 - MDG Advertising

Learn more about raising funds through social media ... of social giving, MDG Advertising ... nonprofits, creating a detailed social media ...
Read more

Using Social Media Increases Fundraising by 40% [Study ...

... by up to 40%. So, how does the use of social networks ... Social Media Resolutions for Nonprofits « The ... Donors « The Social Side of Giving()
Read more

19 Must-See Social Media and Fundraising Infographics for ...

19 Must-See Social Media and Fundraising Infographics for ... How Much Do Nonprofits Invest in Social Media? ... The Digital Giving Index View Full ...
Read more

Connect with the National Council of Nonprofits

Charitable Giving Incentives; Tax ... Stay connected with the National Council of Nonprofits through social media or our free ... See below to sign up or ...
Read more

24 tools for fundraising with social media | Socialbrite

... nonprofits can solicit donations and set up a ... social media utility that connects nonprofits and ... through sharing. 19 Giving ...
Read more

4 Ways Social Media is Changing the Non-Profit World

The initial content was facilitated through ... The resulting "mashed up ... More charitable social media resources from Mashable
Read more

7 Creative Ways Nonprofits Can Use Social Media to Drive ...

7 Creative Ways Nonprofits Can Use Social Media to Drive ... and encourages people to share the wonderful feeling of giving on social media. ... Up With ...
Read more

Social Media Mastery for Nonprofits Using 3 Venues

Nonprofits can master social media by paying attention to the ... by searching on Google or through social media. ... sign up, you have ...
Read more