How Mobile Killed the Desktop: 33 Stats that Tell a Story

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Information about How Mobile Killed the Desktop: 33 Stats that Tell a Story
Technology

Published on June 6, 2013

Author: Placester

Source: slideshare.net

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It's no secret: mobile Internet traffic is growing, the number of folks who own mobile devices is growing, and more and more online consumers are seeking out mobile-friendly websites. A quick review of recent research data shows that the mobile revolution isn't some far-fetched piece of science fiction: it's happening NOW. If your business's website isn't optimized for mobile, you could be missing out on a ton of potential traffic, leads, and customers.

Last year, average smartphone usage grew 81%... TWEET THIS STAT Source: http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html

...the number of mobileconnected tablets increased 2.5X to 36 million... TWEET THIS STAT Source: http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html

...and global mobile data traffic grew 70% TWEET THIS STAT Source: http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html

Mobile traffic will exceed desktop traffic in 2014 TWEET THIS STAT Source: http://gigaom.com/2010/04/12/mary-meeker-mobile-internet-will-soon-overtake-fixed-internet/

Last year’s mobile data traffic was nearly 12X the size of the entire Internet in 2000 TWEET THIS STAT Source: http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html

Global mobile data traffic is expected to increase 13X from 2012 to 2017 TWEET THIS STAT Source: http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html

Personal computer shipments are predicted to drop by 7.8% this year (that would be the worst annual drop ever) TWEET THIS STAT Source: http://www.bloomberg.com/news/2013-05-28/pc-market-to-decline-7-8-in-2013-as-mobile-devices-gain.html

In comparison, tablet shipments are projected to grow by 45% TWEET THIS STAT Source: http://www.bloomberg.com/news/2013-05-28/pc-market-to-decline-7-8-in-2013-as-mobile-devices-gain.html

By 2015, global tablet shipments (332.4 million) are expected to overtake personal computer shipments (322.7 million) TWEET THIS STAT Source: http://www.bloomberg.com/news/2013-05-28/pc-market-to-decline-7-8-in-2013-as-mobile-devices-gain.html

By 2017, tablet shipments will have grown 25% (to 410 million) while personal computer shipments just 3% (to 333 million) TWEET THIS STAT Source: http://www.bloomberg.com/news/2013-05-28/pc-market-to-decline-7-8-in-2013-as-mobile-devices-gain.html

In 2017, it’s estimated that there will be more than 10 billion mobileconnected devices TWEET THIS STAT Source: http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html

Today, more than half of mobile phone owners (55%) use their phones to go online TWEET THIS STAT Source: http://www.pewinternet.org/Reports/2012/Cell-Internet-Use-2012.aspx

Of those 55%, 31% use their mobile phones as their primary means of going online TWEET THIS STAT Source: http://www.pewinternet.org/Reports/2012/Cell-Internet-Use-2012.aspx

More than ⅓ of Facebook users use Facebook Mobile TWEET THIS STAT Source: http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/

50% of Twitter users use Twitter Mobile TWEET THIS STAT Source: http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/

22% of Amazon visitors and Wikipedia visitors are mobile-only TWEET THIS STAT Source: http://allthingsd.com/20130325/among-big-properties-apple-and-amazon-have-greatest-portions-of-mobile-only-users/

77% of mobile searches occur at home or at work (both places where personal computers are typically available) TWEET THIS STAT Source: http://www.google.com/think/research-studies/creating-moments-that-matter.html

One half of all local searches are performed on mobile devices TWEET THIS STAT Source: http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/

46% of shoppers use mobile devices exclusively for researching local products & services before making a purchase TWEET THIS STAT Source: http://www.mobilepathtopurchase.com/wp-content/uploads/2013/04/xAd_Telmetrics_Mobile_Path_to_Purchase_Press_Release_2013_US_General.pdf

67% of mobile users say they are more likely to buy from a mobilefriendly site TWEET THIS STAT Source: http://googlemobileads.blogspot.com/2012/09/mobile-friendly-sites-turn-visitors.html

61% of mobile users will quickly move onto another site if they have a bad mobile experience TWEET THIS STAT Source: http://googlemobileads.blogspot.com/2012/09/mobile-friendly-sites-turn-visitors.html

After visiting a mobilefriendly site, 74% of people say they’re more likely to return to that site in the future TWEET THIS STAT Source: http://googlemobileads.blogspot.com/2012/09/mobile-friendly-sites-turn-visitors.html

50% of mobile users said that even if they like a business, they’ll use them less often if the website isn’t mobile-friendly TWEET THIS STAT Source: http://googlemobileads.blogspot.com/2012/09/mobile-friendly-sites-turn-visitors.html

48% of mobile users say they feel frustrated and annoyed when they get to a site that’s not mobile-friendly TWEET THIS STAT Source: http://googlemobileads.blogspot.com/2012/09/mobile-friendly-sites-turn-visitors.html

36% of mobile users say they feel like they’ve wasted their time after visiting sites that aren’t mobile-friendly TWEET THIS STAT Source: http://googlemobileads.blogspot.com/2012/09/mobile-friendly-sites-turn-visitors.html

52% of mobile users said that a bad mobile experience made them less likely to engage with a company TWEET THIS STAT Source: http://googlemobileads.blogspot.com/2012/09/mobile-friendly-sites-turn-visitors.html

By 2017, 77% of online shoppers will make at least one purchase on a mobile device... TWEET THIS STAT Source: http://www.adweek.com/news/advertising-branding/tablets-overtake-smartphones-big-shopping-device-149654

...78% of tablet owners will use their tablets to make purchases... TWEET THIS STAT Source: http://www.adweek.com/news/advertising-branding/tablets-overtake-smartphones-big-shopping-device-149654

...and it’s estimated that nearly 25% of online sales will be completed on mobile devices. TWEET THIS STAT Source: http://www.adweek.com/news/advertising-branding/tablets-overtake-smartphones-big-shopping-device-149654

87% of marketers are planning to increase emphasis on mobile this year TWEET THIS STAT Source: http://analytics.blogspot.com/2012/11/mobile-analytics-ga-clickz-research.html

52% of marketers plan to create a mobile- or tablet-optimized website this year TWEET THIS STAT Source: http://analytics.blogspot.com/2012/11/mobile-analytics-ga-clickz-research.html

48% of marketers plan to increase engagement in mobile advertising this year TWEET THIS STAT Source: http://analytics.blogspot.com/2012/11/mobile-analytics-ga-clickz-research.html

53% of marketers who analyzed mobile metrics say there’s a lot of untapped opportunity & plan to increase mobile spending TWEET THIS STAT Source: http://analytics.blogspot.com/2012/11/mobile-analytics-ga-clickz-research.html

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