How Millennials Watch TV

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Information about How Millennials Watch TV
Data & Analytics

Published on September 30, 2014

Author: RelayTV

Source: slideshare.net

Description

As the TV industry evolves, supply is being demanded by the most influential generation since the Baby Boomers, the Millennials. It is vital for everyone in the industry, from operators to network providers, to understand the behavior of this exciting and largely unknown group.

How Millennials Watch TV re| ay. tv 76% Of Millenials report they discover new shows to watch from friends, family and social media 74% Watch content online using a computer, smartphone or tablet. 73% Still watch on a traditional TV set 43% Connect a computer to the TV to watch online content. - COMPUTER, SMARTPHONE or TABLET - APP on SMART TV Millennials watching subscription content on - COMMERCIALS 2 TV GUIDE Millennials discovering new I I I I | shows from Survey conducted by ORC Intemational among sample of 1,002 adults between the ages of 18 and 29, August 24, 2014.

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