How Insurance Agents Build Relationships Through Content Marketing

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Information about How Insurance Agents Build Relationships Through Content Marketing
Marketing

Published on October 22, 2014

Author: OutboundEngine

Source: slideshare.net

Description

Watch the webinar recording: http://youtu.be/oCFzjJo9uuw

The number one goal of content marketing for insurance agents is to increase your referrals through better policyholder relationships. There are 5 benefits of content marketing too, each of which helps grow your overall approach to policyholder retention.

1. How Insurance Agents Build Relationships Through Content Marketing

2. What We’ll Cover Today 1: Why Content Marketing? – The value and purpose of it 2: What Is Content Marketing? – What it looks like and can do 3: How Does It Work? – Actual business results 4: How OutboundEngine Works for You – Overview of your content marketing 5: Q&A

3. Part 1: Why Content Marketing?

4. Content marketing is a way of communicating with your audience through interesting, entertaining, and informative materials that are intended to help, not sell. Part 1

5. Purpose Help you retain policyholders and generate word-of-mouth referrals from them.

6. Value Content marketing sets you apart from your competition, helps brand you as a trusted resource and grows your business.

7. The old methods don’t work.

8. Less Expensive Content marketing costs 62% less than traditional marketing.

9. More Effective Content marketing generates 3 times more leads than traditional marketing.

10. Customer Acquisition vs. Customer Retention It’s 6 - 7 times more expensive to acquire new customers than it is to retain an existing one!

11. The Brutal Truth Your policyholders are tired of being inundated with irrelevant messages, which is why they tune out traditional marketing... ...but you can change that!

12. Give Them a Reason To Love You • 90% of consumers find custom content useful • 78% believe that organizations providing custom content are interested in building good relationships with them.

13. Part 2: What Is Content Marketing?

14. Content marketing is the planning, creation, promotion and measurement of content for a specific audience to influence a business outcome.

15. What Content Marketing Is Not

16. What Content Marketing Is Not

17. What Content Marketing Is Not

18. Content marketing is an experience.

19. Not as New as You Might Think John Deere’s The Furrow Magazine

20. Your award-­winning health and wellness newsletter. Monthly Focus Get the Skinny on Trimming Trans Fats from Your Diet Trying to figure out how to fight the “good” versus “bad” cholesterol battle? Arm yourself with knowledge on trans fats. Learn how to substitute heart healthy foods for cholesterol clunkers and take our poll to tell us what change you’ll make. The Centers for Disease Control and Prevention estimates that 10,000 to 20,000 heart attacks and 3,000 to 7,000 coronary heart disease deaths could be prevented each year if Americans reduce the amount of artificial trans fats they eat. — Centers for Disease Control and Prevention, 2014 Health & Wellness From Brain Injury to Miss Utah: How One Woman Recovered After a Dangerous Fall Amy Davis never thought she would experience a traumatic brain injury (TBI), until one misstep during cheerleading practice sent her to the emergency room. Watch Amy’s story and learn how to avoid TBIs. Not as New as You Might Think BlueCross BlueShield of Texas mail.google.com/mail/u/0/?ui=2&ik=6aa0d38e62&view=pt&q=blue%20cross&qs=true&search=query&th=1485d4207ad597c8&siml=1485d4207ad597c8&si… 1/4

21. Not as New as You Might Think Red Bull

22. Help, Not Sell If you sell something, you make a customer for a day, but if you help someone, you make a customer for life.

23. Connect with People Beyond Your Business “Speak to the dog, in the language of the dog, about what’s in the heart of the dog.” - Roy Williams

24. What It Looks Like

25. Twitter Facebook

26. The 5 Business Benefits of Content Marketing

27. 1: Keeps Your Policyholders Engaged

28. 2: Builds Long-Term Relationships

29. 3: Grows & Nurtures Your Relationships

30. 4: Supplements What You Already Do

31. 5: Brands You Personally and Professionally

32. Part 3: How It Works

33. How It Works

34. Great for New & Repeat Business

35. Retention of Your Policyholders

36. Consistently Delivered

37. Referrals, Referrals, Referrals. 69% of insurance agency new business clients come from client referrals.

38. The Vision Part 1 What does content marketing look like for your existing policyholders?

39. The Vision Part 2 What does content marketing look like for building up your referral business?

40. Part 4: How OutboundEngine Works

41. Email

42. Email

43. Email

44. Social Media: Facebook

45. Social Media: Twitter

46. Social Media: LinkedIn

47. Business Profile Page

48. Referrals

49. Quick Look into the Dashboard

50. RECA P 1: Why Content Marketing? 2: What Is Content Marketing? 3: How Does It Work? 4: How OutboundEngine Works for You

51. QUESTION S?

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