How I think about Digital (Digital is like Retail)

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Information about How I think about Digital (Digital is like Retail)
Business & Mgmt

Published on December 12, 2008

Author: Timmwardion

Source: slideshare.net

Description

An excerpt from one of my presentations comparing digital to retail.

I’m going to tell you how I think about digital http://flickr.com/photos/jonathanclark/437750047/

Digital vs Retail Digital is like retail http://flickr.com/photos/markjsebastian/1433279207/

Someone has to make all this happen! http://flickr.com/photos/jason_coleman/92375346/

Entry experience Signage & Language Products Product placement Sales & Services Considerations of retail are very similar to online Driving store traffic Increasing basket size Brand Trial Specials & Offers

Entry experience

Signage & Language

Products

Product placement

Sales & Services

Driving store traffic

Increasing basket size

Brand

Trial

Specials & Offers

Sometimes it’s like the front bit of Ikea Sometimes it’s like the back bit of Ikea http://flickr.com/photos/h19/1435228335/ http://flickr.com/photos/brisan/1305199679/

The web is like a mall http://flickr.com/photos/jaevus/845178421/

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