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How games can change our world!

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Information about How games can change our world!
Design

Published on March 1, 2014

Author: Organiq

Source: slideshare.net

Description

A talk about how gamification and serious games can change our world. Let's add the fun factor to make a difference. 1 billion hours of gaming per day, if only 5% were serious we can make the difference.

Andries van Vugt and Fons Verhoef (Organiq.nl) talk about the challenges we all face today and tommorrow. How gamification works in theory and real world examples of how Organiq createsd a game-based learning experience @ www.loikidzzproeflesthuistrainer.nl and a smart mobility game to reduce congestion and CO2 .. From5To4 (www.Van5naar4.nl) / www.mobi-project.eu
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Changing things with fun § Interaction | Design & Multimedia www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

ABOUT ME ! Andries van Vugt Owner / entrepreneur @ Organiq Interactive www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

ABOUT HIM ! FONS VERHOEF Student www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

How games can change our world Fun Status Social Virtual & Reality Lezing www.organiq.nl @ UniversiteitRotterdam (c) 2014 Organiq BV891 72 90 Twente +31(0)10 Rotterdam © Organiq | Interactive

Contents 1. Changing the game! 2. Are people motivated? 3. Gamification facts & figures 4. Rules of engagement 5. So, what’s new?! 6. Cases: Van5naar4 and LOI Thuistrainer 7. Awards + questions / feedback
 www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

Changing the game! www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

The World's Biggest Problems www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

Economic Collapse : Fragilities in the current global economy could tip the developed world into conditions not seen since the 1920s. Peak Oil : Petroleum has powered the modern world for almost 100 years; today, many industry insiders say that we may be reaching a permanent peak in oil production. Global Water Crisis : Over the last 50 years the human population has nearly tripled, while industrial pollution, unsustainable agriculture, and poor civic planning have decreased the overall water supply. Species Extinction : Certain species that human beings depend upon for our food supply are going extinct; if their numbers fall too low we may face extinction ourselves. Rapid Climate Change : While the debate rages on about the causes of climate change, global warming is an empirical fact. www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

Are people motivated? www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

First world problems?! www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

Facts & Figures www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

Gamification is BIG! An estimated one billion people spend at least one hour every day playing computer and videogames.
 ! 1+ Billion hours every day! www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

www.organiq.nl Rotterdam +31(0)10 891 72 90 !25 Organiq | Interactive ©

www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

Rules of engagement www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

Wat games moeten kunnen… PLAYER GAMING www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

PLAYER TYPES Explorer   Achiever   Socializer   Killer www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

PLAYER TYPES 0,8 Explorer   Achiever   0,5 0,4 Socializer   0,2 Killer Explorer www.organiq.nl Rotterdam +31(0)10 891 72 90 Achiever Socializer Killer © Organiq | Interactive

PLAYER TYPES Explorer   Achiever   0,1 Socializer   Killer www.organiq.nl Rotterdam Score +31(0)10 891 72 90 © Organiq | Interactive

DESIGN VOOR DE SOCIALIZER: SOCIALE STATUS www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

Wat games moeten kunnen… PLAYER GAMING www.organiq.nl SOCIALE STATUS PLAY Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

VAARDIGHEDEN Beginner www.organiq.nl à Rotterdam Expert +31(0)10 891 72 90 à Visionair © Organiq | Interactive

DESIGN VOOR DE BEGINNER: BONDING www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

Wat games moeten kunnen… PLAYER GAMING SOCIALE STATUS BONDING PLAY FLOW www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

Authenticiteit Gebruiksvriendelijkheid   Addictieve Gameplay   Minimale Interactie FLOW OBSTAKELS www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

DESIGN VOOR FLOW: FUN www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

Wat games moeten kunnen… PLAYER GAMING SOCIALE STATUS BONDING PLAY FUN FLOW www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

Wat games moeten kunnen… PLAYER GAMING SOCIALE STATUS BONDING PLAY FUN FLOW www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

…om gedrag te veranderen Socially-Connected Augmented Reality Beloningsstructuur Customization   MOTIVATIE GAMING Onboarding Sociale Engagement Positieve Participatie www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

www.organiq.nl Rotterdam +31(0)10 891 72 90 !44 Organiq | Interactive ©

So.. what's New?! + applause ;) www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

Gamification is very old! God told Adam and Eve, “don’t touch this one tree and I will reward you” (they didn’t win the game in the end).
 www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

So.. what's different?! www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

OK let’s solve a problem! www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

Let’s make fun not war! The average person generates 4.3 pounds of waste per day.
 How do we change that?
 ! www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

Please do not litter! www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

Game play www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

Gamified Waste bins www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

Thank you!! Thank you! www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

YES! www.organiq.nl Rotterdam +31(0)10 891 72 90 !62 Organiq | Interactive ©

www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

More examples www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

Gamified Traffic www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

Gamified Stairs www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

Gamified Healthcare www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

Gamified Sports www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

www.organiq.nl Rotterdam +31(0)10 891 72 90 !71© Organiq | Interactive

Case 1. Van5Naar4 www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

Fons. Scorecard www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

Andries. Demo www.van5naar4.nl www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

www.organiq.nl Rotterdam +31(0)10 891 72 90 !75 Organiq | Interactive ©

Case 2. Thuistrainer www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

Case 2. Video/Missie www.loikidzzproeflesthuistrainer.nl/c www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

VRAGEN OF FEEDBACK? www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

Let’s make a difference § Interaction | Design & Multimedia andries@organiq.nl! fons@organiq.nl! www.organiq.nl! www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive

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