How EMC Turned Employees Into Brand Advocates

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Information about How EMC Turned Employees Into Brand Advocates
Business & Mgmt

Published on March 5, 2014

Author: bernbay



EMC leverages a Jive powered community to turn its 48,000 worldwide workforce into brand advocates by keeping it simple. Download the case study here:

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FEATURING TODD FORSYTHE V.P. of Conversation Marketing at EMC Your Host LIZ BRIGHAM Sr. Product Marketing Manager at Jive Software BERNIE BORGES powered by

Internal Advocacy Program “A social business recognizes that employees are potential brand advocates.” Employees often have 10 times the followers as branded account(s). powered by

How EMC Turned Employees Into Brand Advocates Make it easy for employees to engage in the conversation by delivering social ready content. powered by

Provide Social Ready Content It’s as easy as clicking a button to share EMC content with the community. powered by

Todd Forsythe VP of Conversation Marketing at EMC “To be social externally… you need to be social internal.” powered by

Executives Ignite Conversation • Executives are influencers. • When executives engage, they ignite conversation. • Engage executives early in the strategy. powered by

Listen, Engage, Act Getting started advice • • • • • Start simple Listen to customers Understand where they engage online Learn what they are talking about Then take ACTION! powered by

EMC Community Network… Powered by Jive Software • EMC Community engages with 280,000 members globally. • Jive software has made it possible for EMC employees to contribute a 6% share of voice. • EMC enjoys a total of 14% share of voice between their internal and external communities. powered by

Learn More • Watch Episode 5 – EMC Conversation Marketing • Download the EMC Case study powered by

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