Published on February 26, 2014
HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TASKS? Two peas in a pod, or do opposites attract?
OUTLINE • The overall aim of my media products is to promote my artist/band through my music video and my two print texts. All these texts have to add up and make one uniformed and coherent identity. If the music video showed a punk band but then the promotional poster was in the style of a teenage pop magazine then it would cause confusion and ultimately no-one would buy the single. In the real world all three of these products would be made my the record company to ensure they are all uniformed and promote each other as well as the artist/band.
• I believe in my three texts I have accomplished what I set out to do which was to create three forms of media; a music video, album design and a promotional poster which together represent a band and promote their work. The key to achieving this was to use the correct and same MEDIA LANGUAGE throughout my three media texts. In the following slides I will go into detail about how I have achieved this.
MISE-EN-SCENE • Smoking • Smoking is used throughout the music video and in the promotional poster as well. We discovered this to be a characteristic of the genre and the music videos we analysed. For example the music video ‘some day’ but the Strokes contains a lot of smoking. It is increasingly popular with rebellion (think back to James Dean etc.) Also youth culture embraces it and this is why we had to include it in our video. As you can see to the right one of the protagonists is smoking on the promotional poster.
MISE-EN-SCENE • Clothing • In all three products the two protagonists are wearing the same clothes, or near enough. This is to show unity between the three texts and so that audiences can tell who is who and relate to certain fashion senses. The clothes worn in the videos are not normal generic outfits, but there also not ridiculous. The dress code is very ‘indie’ and connotes the band image. Clothing includes – Mac, leather jacket, boots, floral shirts etc.
Same clothes represented in both print product and Music video
MISE-EN-SCENE • Location • Most of the video is shot in Leeds, which is a city. The cover for the album and the promotional poster were also shot in Leeds. This is uniformed and coherent and it means all three texts are related and one. The location was important because in the other Libertines videos we took inspiration from they were all set in cities (London) and it gave the video a feeling of grandeur.
Vertigo – Pious Birds of Good Omen Don’t Look Back into the Sun – The Libertines Filmed outside the entrance of Leeds Market (pictured above)
MISE-EN-SCENE • Instruments • The use of instruments is iconography and on the back cover there are band members playing the guitar and in the video there is live footage of guitar playing and use of the drums. From this the audience can connote we are a band and that we all play our own respected instruments. This can be seen to set us apart form other bands of the current time as a lot of the music nowadays is computer produced.
Show on the music video when there is a guitar solo to connote musical talent and the actual playing of the guitar. Part of the video was filmed in a practice room – this connotes the band and the instrumental part of the song and music video.
MISE-EN-SCENE • Shots • There are lots of close up shots on the band members, this is to emphasise the key role and importance of the videos focal point, the band. This is commonly seen in music videos as it is also about the band and the bands image not just the music. Members of the band are together in lots of the shots to show unity and that they are a band and a close group of friends to increase likeability towards audiences. As you can see from the video reel below, close up and extreme close up shots are used to emphasise the band members and protagonists of the music video.
CODES OF VISUAL LANGUAGE • Band Name/Logo • The band name is written in the same font on the album as it is on the promotional poster, this shows unity and a clear image of what the band is like and what they stand for. The name is identical in both, same colour and font. Text design and colour is the same throughout, a rich burgundy and the text was created on Photoshop.
Same font and colour used in both print productions to show continuity. This is a code of visual Language.
CODES OF VISUAL LANGUAGE • Shots/Lighting/Location • The promotional poster hosts a shot straight out of the music video but it has been manipulated through colour and the pictures contrast. The colour is darker than that of the album and music video. In the music video we tried to use natural light to show a happy an fun side to the music. It also based outdoors this connotes the freedom of youth culture that we are trying to represent. You can see this by referring to the pictures already on the PowerPoint in previous slides.
CONCLUSION • To be effective my three products should present a unified representation of the artists through the connotations I have constructed in the media language. I believe I have done this and I have represented the band to match with the genre I chose and to be appealing to the audience. Through mise-en-scene (objects, clothes, body language etc.) I have created a unity throughout my media products and thus created a solid format for my band to excel from.
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