Published on March 12, 2014
How does your media product represent particular social groups? Francesca Couchman
‘Typical indie girl’ – according to Tumblr search According to Tumblr ‘indie girls’ follow the conventions of having a certain look which is meant to be fighting against being apart of the crowd. From the first image there is the concept to be with nature however there is still a very artificial aspect to be an indie girl.
However, there are different types of ‘indie’ as the indie girls in these images are more grunge style. Different coloured hair to stand out from the crowd is being reinforced. Although, the top left images suggests grunge due to the smoking and the neck collar. In the bottom images there is heavy tattoos on one girl enforcing the grunge style look. However, this again is just one aspect of the modern ‘indie’ look.
According to 80’s indie which seems to be heavily based around men instead of women indie was more to do with thrift shops, being seen as quite cool due to leather jackets and guitars. This type of indie is more indie rock which is completely different to the genre I was trying to appeal to however I believe its important to understand all aspects of the indie culture and how its developed.
The stereotype of indie is being simplistic but there is still an artificial look about the image. For example the image in black in white doesn’t seem to follow the convention of being dolled up to be beautiful however even though she has a simple day dress on she still probably has makeup and has taken great consideration into what she is wearing. The second image follows this due to the girls tights, she has taken her time to rip her tights and blow the chewing gum bubble for the image but in contrast she is still trying to look attractive and portray herself in a certain way.
The image on my front cover should come across as simplistic and natural due to the minimal look of makeup. In contrast I used Photoshop to airbrush her skin and get rid of any blemishes. I believe by doing this I will attract to ‘indie girls’ because the model looks pretty but not in the obvious way (wearing a lot of making and wearing glamorous clothes). Another reason I airbrushed was being it seems to be a requirement from indie magazines. Although the image on the bottom right isn’t a music magazine, they are still trying to attract the same audience as my magazine and use a simplistic approach but still have airbrushed and used a lot of makeup on their model.
My magazine has no male models and is based more for young adults. I think this is obvious due to the contrast in ‘lad mag’ compared to my magazines. In one way I have tried to empower woman by using a model wearing more clothing and the only skin showing is her face and hands. However if you look at a ‘lad mag’ its women airbrushed to look skinner, prettier and hardly have clothes on.
What is worse for young women and men to see? FHM and ZOO magazines portray women as sex objects and reduce them of their self worth. However leading magazines such as Vogue Photoshop their images to give young girls and young men unrealistic views on women. Picture 1 shows how the woman has been made skinnier and have whiter teeth, and smaller facial features. This gives young girls self esteem issues as they try to become something which the media deems as beautiful. Image two has Photoshop the image but also is portraying the model as a sex object. This allows young boys to feel as though they can treat women in a certain manner. More and more words are coming around to abuse women such as ‘slag’ ‘whore’ ‘slut’, who are seen to do things with boys at young ages. However women in the picture two are seen as beautiful and role models.
The demographics of my target audience does not meet the demographics of ‘Lad’ mags target audience. Due to the young age of my target audience my magazine although has used airbrushing has done it to promote a healthy, basic look on the model. My magazine does not change the size of models to make them seem perfect and unachievable for young girls.
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