How does Hummingbird affect your business

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Information about How does Hummingbird affect your business
Marketing

Published on March 11, 2014

Author: 4PsMarketing

Source: slideshare.net

Description

Ruth Attwood, Advanced Search Consultant at 4Ps Marketing discussed the impact that the Google Hummingbird algorithm update will have on your business at 4Ps annual conference Digital EDGE #4PsEDGE

How does Hummingbird affect your business #4PsEdge

“Things, Not Strings” – An Intro To Semantic Search What Is Google Hummingbird? SEO For Hummingbird Websites And Cake – Content Proportionality What To Do Now What’s Next – After Hummingbird

An Introduction To Semantic Search

An Introduction To Semantic Search

What Is Google Hummingbird?

SEO For Hummingbird

Content Proportionality

What To Do Now?

What To Do Now?

What To Do Now?

What To Do Now?

What To Do Now?

What’s Next?

Wrapping Up Don’t throw out your keywords but start thinking about concepts/topics, not lists Hummingbird is new but old friends like Panda & Penguin still apply Think about conversations around your industry and your site’s content “flavour” Produce multimedia content - commentary, knowledge sharing and expert views For content topics look to conversations in your industry relevant to you Interlink to “money pages” onsite and distribute on social channels to grow Clean up your code and look at semantic markup for search crawlers Act now and build a sustainable content strategy to stay ahead of the curve

Questions Ruth.Attwood@4psmarketing.com @lady_rheena

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