How Do You Globalize Your Content Marketing Strategy?

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Information about How Do You Globalize Your Content Marketing Strategy?
Marketing

Published on October 15, 2014

Author: EnVeritasGroup

Source: slideshare.net

Description

Globaling your content marketing strategy can be difficult—there are many important aspects that need to be in place before companies should launch into new markets. Learn more about international marketing with EVG's Eric Ingrand.

1. HOW DO YOU GLOBALIZE YOUR CONTENT MARKETING STRATEGY?

2. Do I really need a global content strategy?  Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. (DemandMetric)  Content marketing produces 3 times more leads per dollar. (Kapost)  Website conversion rate is nearly 6 times higher for content marketing adopters than non-adopters (2.9% vs 0.5%). (Aberdeen)  For B2B: 80% of business decision makers prefer to get information in a series of articles versus an advertisement. (Exact Target)  Inbound practices produce 54% more leads than traditional outbound practices. (HubSpot)  Nurtured leads make 47% larger purchases than non-nurtured leads. (The Annuitas Group)

3. What does a global marketplace look like? (Why) Should I reach out to international markets?

4. 12 languages to reach 80% of the world

5. It’s time to tell local stories Content about local events in the local language will draw local searchers.

6. Global world, many different channels

7. • Started in 1851 • 200 countries • 500,000 retail locations • Process 230+ million transactions per year • Move $75+ billion per year

8. • Started in 1969 • 3,600 hotels • 470,000 rooms • 17 brands • 200 hotels in Brazil

9. • UK’s leading content marketing agency • Creating content since late 1990s • 400 clients across Europe, 15+ languages • Sister companies Brafton (US) and Castleford (Australia) • Vision: Simplifying content marketing for everyone

10. How to connect with international markets • Plan • Create • Localize • Measure • Repeat

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