How Developers can Capitalize on the coming Mobile Data Tsunami - Openwave 2009

50 %
50 %
Information about How Developers can Capitalize on the coming Mobile Data Tsunami -...
Technology

Published on October 20, 2009

Author: anand_c2005

Source: slideshare.net

Description

How Developers can Capitalize on Opportunities presented by the Mobile Data Tsunami.
(keynote delivered at the Sprint ADP Conference October 28, 2009)

How Developers can Capitalize on the Coming Mobile Data Tsunami Anand Chandrasekaran Director of Product Management (Ecosystem) Openwave Systems October 28, 2009

Openwave Vision Mobilizing the internet to transform the way the world works and plays beyond our imagination © 2009 Openwave Systems Inc. Page 2

There are waves… then there’s the Tsunami Skyrocketing Bandwidth Consumption 1 3G Tethered Laptop = 450 Feature Phones 1 Smartphone = 30 Feature Phones Source: Strategy Analytics, Cisco VNI © 2009 Openwave Systems Inc. Page 3

The Story of Us - 10 yrs. in development Then Now Next Walled Gardens Off-Deck Apps Integrated Development and Monetization App. Stores On Deck Monetize Monetized by advertising (not premium downloads)More consolidationGrow or fail fastLack of analytics Long dev. cyclesLack of security standards More integrated optionsNot just iPhone apps © 2009 Openwave Systems Inc. Page 4

Monetized by advertising (not premium downloads)

More consolidation

Grow or fail fast

Lack of analytics

Long dev. cycles

Lack of security standards

More integrated options

Not just iPhone apps

Data Tsunami leads to Ecosystem Transformation Voice SMS Ringtones Browsing Augmented Reality Converged M2M / M2P Services & Applications Apps - View of the network pipe and leverage Monetization into the app’s design Monolithic Apps Personalized & Integrated Apps Service Enablers Loosely Coupled Integrations Options that Provide the best TCO Stovepipes Centralized Control Integrated Enablers Managed Control IMS Smart Core Core & Edge Network Rethinking core apps in light of Internet centricity and context awareness Connectivity Centric Internet centric / Contextually Aware Backhaul & Access Narrowband Usage Broadband usage Machine to Machine and device convergence opportunities Devices Voice Centric Device 100 kbps bandwidth Media/Data Centric Device (s) 10 Mbps bandwidth © 2009 Openwave Systems Inc. Page 5

Service Management Platform v Mobile Analytics Mobile Internet Services OPERATOR Smart Services = Smart Pipe Advertising Solutions Ecosystem Vision - Unlock knowledge in the network - Enhance operator capability - Open to the mobile ecosystem © 2009 Openwave Systems Inc. Page 6

Developers: it’s your time! MONITOR network traffic and subscriber behavior MONETIZE the experience MANAGE bandwidth, remove latency 35% Without AccelerationWith Acceleration © 2009 Openwave Systems Inc. Page 7

Without Acceleration

With Acceleration

Sprint as a Strategic Partner CDMA MAG Internet Gateway Commercial Location E911 Emergency Location SMS Messaging OpenWeb adaptation User Directory Push Proxy Gateway iDEN MAG Internet Gateway Commercial Location Multimedia Messaging User Portal Two-way messaging Push Proxy Gateway © 2009 Openwave Systems Inc. Page 8

Case Study: apps ecosystem at SprintOnline at: http://developer.sprint.com Superior User Experience ~ 70% enhanced by location driven value400+ location apps available; 100M TPCs todayMultiple Platforms Works across the device portfolioLocation infra ranges from Cell ID to A-GPS (based on need for precision)Improved ARPU Specific areas like Navigation, MRM, Child-trackerNext generation apps. that location as “oxygen”Better user experience drives usage © 2009 Openwave Systems Inc. Page 9

~ 70% enhanced by location driven value

400+ location apps available; 100M TPCs today

Works across the device portfolio

Location infra ranges from Cell ID to A-GPS (based on need for precision)

Specific areas like Navigation, MRM, Child-tracker

Next generation apps. that location as “oxygen”

Better user experience drives usage

Bob: Adult Unrestricted Personal Open WebAdvertisingCarla: Teen Alternate Service OpenWebGuardianIntegra Service Management Scenario SM SDK - Your service? Open Streaming Application Acceleration Open Web / Media Discovery & Advertising Guardian Passport Other 3rd Party Apps Service Enabling Platform Core Gateway Tom:Simple data plan; Passport IP WAP HTTP WAP1 © 2009 Openwave Systems Inc. Page 10 10

Personal

Open Web

Advertising

OpenWeb

Guardian

Smart Analytics Scenario Log Data Reporting MAG / MMSC / Location Targeting Analytics Real-time Feeds Discovery Sampling / KPIs External Views Content Owners Advertisers Developers Media PlannersUser Targeting Advertising Support Enhanced Reporting User Segmentation Auto Categorize sitesUser Services “What’s Hot” “My Favourite Sites” “Top News” “Recommend Sites” “Top Searches” © 2009 Openwave Systems Inc. Page 11

Content Owners

Advertisers

Developers

Media Planners

Advertising Support

Enhanced Reporting

User Segmentation

Auto Categorize sites

Key Areas of Focus © 2009 Openwave Systems Inc. Page 12

Operator led Service Enablers Extend Operator assets for all Advertisers Developers Service Owners Content Owners Location APIs Messaging APIs Integra SDK Analytics APIs & Reporting © 2009 Openwave Systems Inc. Page 13

Thank You! www.openwave.com Booth# 105 anand@openwave.com

Add a comment

Related presentations

Presentación que realice en el Evento Nacional de Gobierno Abierto, realizado los ...

In this presentation we will describe our experience developing with a highly dyna...

Presentation to the LITA Forum 7th November 2014 Albuquerque, NM

Un recorrido por los cambios que nos generará el wearabletech en el futuro

Um paralelo entre as novidades & mercado em Wearable Computing e Tecnologias Assis...

Microsoft finally joins the smartwatch and fitness tracker game by introducing the...

Related pages

Always On Real-Time Access » 2009 » September

... service revenues in 2009. For the first time, mobile data contributes ... coming from the data ... Mobile Data Tsunami Keynote with ...
Read more

Chetan Sharma: Technology & Strategy Consulting

Technology & Strategy Consulting : ... For the calendar year 2009, the overall mobile data revenues for the ... with more revenues coming from data ...
Read more

VB Events

... and even business-to-developer focused ... but as well, we invite top key influencers who can be the make-or-break factor in ... Mobile is exploding ...
Read more

Netbook - Wikipedia, the free encyclopedia

The origins of the netbook can be traced to the ... Mobile data plans are supplied ... A June 2009 NPD study found that 60% of netbook buyers never ...
Read more

Mobigame - Games for iPhone, iPod, iPad and Digital Plateform

... best mobile game, and best iPhone game. Mobigame creates ... in IGF mobile 2009. ... Zombie Tsunami are registered trademarks of Mobigame S ...
Read more

Enterprise Software: IT Management, Cloud, Big Data ...

... so you can capitalize on new opportunities and solve ... Big Data Software Big Data Analytics gives you the power ... Mobile Security; Software ...
Read more

Collecting Data | Small Business Frontiers

... Collecting Data ... Now developers can create a truly immersive and truly interactive experience that ... Capitalize on the value of data: ...
Read more

Building the Developer Community...One Company at a Time ...

... VP of the Openwave Developer Network, ... The notion of portable and mobile data versus ... After you have your data under control, you can then ...
Read more

Openwave Introduces New Proactive Service Mediation And ...

... 2009 - Openwave Systems Inc ... 2009. "The data tsunami is here and ... "Mobile data usage and uptake is expected to lead to unprecedented ...
Read more